Senior ABM Center of Excellence Manager

Dayforce; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior ABM/ABX & Center of Excellence Manager to enhance account-based marketing practices. This role involves developing scalable frameworks, optimizing ABM strategies, and collaborating with various teams to drive measurable results. You'll lead initiatives that align marketing with sales and customer success, ensuring effective execution across multiple regions. This position offers the opportunity to thrive in a dynamic environment while making a significant impact on the organization’s growth and success. Join a company that values diversity and supports your personal and professional development.

Benefits

Comprehensive wellness initiatives

Excellent time away from work programs

Competitive pay and benefits

Volunteer days

Community impact opportunities

Qualifications

• 7+ years in B2B marketing with a focus on ABM and demand generation.
• Proven track record in implementing ABM strategies that drive revenue.

Responsibilities

• Lead the ABM/ABX Center of Excellence to align with business goals.
• Establish best practices and frameworks for ABM/ABX execution.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Demand Generation

Growth Marketing

Data Analysis

Sales and Marketing Alignment

Leadership

Cross-Functional Collaboration

Tools

6sense

Demandbase

Terminus

Marketo

HubSpot

Salesforce

Job description

Posted Friday, March 28, 2025 at 4:00 AM | Expires Thursday, May 29, 2025 at 3:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - Reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States and Canada.

About the opportunity

We are seeking an experienced Senior ABM/ABX & Center of Excellence (CoE) Manager to drive the development, standardization, and optimization of account-based marketing and experience practices across the organization. This role will focus on driving existing programs while building scalable frameworks, best practices, and innovative strategies to enhance ABM/ABX effectiveness and alignment with Marketing, Sales and Customer Success teams. The ideal candidate will have deep expertise in ABM methodologies, technology, and cross-functional collaboration and bring a blend of strategic thinking, marketing execution, and data-driven decision-making to bear in their work.

What you’ll get to do

1. Develop and lead the ABM/ABX Center of Excellence, ensuring alignment with business goals and revenue objectives and establish processes, practices, and documentation to guide operations and growth.
2. Establish and standardize best practices, frameworks, and playbooks for ABM/ABX execution across multiple teams and regions.
3. Design and oversee training and enablement programs to upskill GTM teams on ABM/ABX strategies, tools, and methodologies and drive greater adoption.
4. Develop and manage ABM/ABX metrics and KPIs, providing regular reporting on campaign effectiveness, pipeline influence, and revenue impact. Continuously analyze and optimize ABM/ABX programs based on insights and performance data.
5. Collaborate with analytics and ABM partner teams to leverage data insights for account segmentation, personalization, and performance optimization.
6. Stay ahead of industry trends, emerging technologies, and best practices to continuously enhance ABM/ABX capabilities.
7. Evaluate, implement, and optimize the ABM/ABX technology stack, ensuring seamless integration with marketing automation, CRM platforms, outbound cadence platforms, and other technologies.
8. Drive existing high-touch ABM programs and leverage insights to refine and optimize our approach.
9. Partner closely with Sales and Field Marketing teams to identify and prioritize target accounts based on revenue potential and strategic fit.
10. Partner with growth marketing, content, creative, and digital marketing teams in the design and execution of multi-channel campaigns tailored to key accounts, leveraging content marketing, digital advertising, email, events, and direct outreach.

Skills and experience we value

1. 7+ years of experience in B2B marketing, with a strong focus on ABM, demand generation, or growth marketing.
2. Proven track record of designing and implementing ABM/ABX strategies at scale and/or establishing and growing ABM capabilities.
3. Proven track record of developing and executing successful ABM/ABX strategies that drive measurable pipeline and revenue impact.
4. Strong understanding of sales and marketing alignment, with experience working closely with sales teams to drive account engagement.
5. Data-driven mindset with experience analyzing marketing performance metrics and optimizing campaigns accordingly.
6. Expertise in ABM platforms, marketing automation, and CRM tools (e.g., 6sense, Demandbase, Terminus, Marketo, HubSpot, Salesforce).
7. Strong analytical skills with experience in measuring and optimizing ABM/ABX program performance.
8. Excellent leadership, communication, and cross-functional collaboration skills.
9. Experience in B2B SaaS, technology, or enterprise sales environments preferred.
10. Ability to influence and drive change across multiple teams and stakeholders.
11. Ability to thrive in a fast-paced, dynamic environment with a strategic and execution-oriented mindset.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives, and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.