SEO Manager (Remote Canada) - Future Opening

Directive; Columbus (OH); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a talented SEO Manager to join their remote team. This exciting role focuses on developing and executing customized marketing strategies that enhance search visibility for B2B tech and SaaS clients. The ideal candidate will possess a strong understanding of content strategy and technical SEO, utilizing tools like Google Analytics and SEMrush to drive organic growth. In this dynamic environment, you will collaborate with cross-functional teams, manage client relationships, and contribute to comprehensive digital marketing strategies that deliver measurable results. If you thrive in fast-paced settings and are eager to make an impact, this opportunity is for you.

Benefits

Living wage

Comprehensive health plans

Mental health support

Gym membership

Generous time off

401(k) with match

Annual bonus

Team trips

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to combine technical insights with content initiatives.

Responsibilities

• Develop and implement customized marketing strategies.
• Analyze data to set measurable goals and optimize strategies.
• Oversee strategy execution and manage workflows.

Skills

Content Strategy

Technical SEO

Data Analysis

Project Management

Client Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4 (GA4)

Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the SEO Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology that emphasizes SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services, creating comprehensive digital marketing strategies to meet client SQL targets.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are client-facing roles responsible for daily deliverables, creating and managing strategies, and communicating with clients and internal teams. These roles typically handle more enterprise clients, requiring a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies.

The ideal candidate should have a strong grasp of content strategy and technical SEO, including site audits, structured data, and Core Web Vitals. They should be able to combine technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement customized marketing strategies aligned with client goals and Directive standards.
• Use historical data and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to address challenges and ensure strategic alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks such as LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee strategy execution, task assignment, and tracking.
• Manage workflows using Asana and coordinate with content creators and designers.

Communication

• Serve as the primary contact for clients, building trust and rapport.
• Communicate proactively via Slack and meetings.
• Keep internal leadership informed about account updates and opportunities.

Reporting and Insights

• Prepare regular updates, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits and provide actionable recommendations.
• Execute on-page and off-page strategies, including keyword research and link-building.

Tools

• Must-have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice-to-have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, generous time off, 401(k) with match, annual bonus, and team trips.

Work Environment

Remote-first, with options to work from our Irvine office or internationally where authorized. Must have reliable internet, a professional setup, and the ability to work remotely effectively.

Additional Information

We value diversity and inclusion. All qualified applicants will be considered regardless of race, gender, religion, or background.