Search Coordinator

Starcom Melbourne; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

Join a leading advertising agency in Toronto as part of the paid search team. This role involves managing and optimizing client campaigns, conducting keyword research, and analyzing performance metrics. Candidates are encouraged to apply even if they have limited previous experience, as the agency promotes growth and learning in a dynamic environment.

Qualifications

• Experience in paid search, preferably in an agency setting.
• Strong SEM background for understanding paid campaigns.
• Organized with the ability to manage tasks independently.

Responsibilities

• Assist with client paid search and analytics programs.
• Conduct keyword research and provide campaign optimization recommendations.
• Analyze A/B test results to improve strategies.

Skills

Paid Search

SEO

Analytical Skills

Presentation Skills

Attention to Detail

Tools

Google Ads

Bing Ads

Google Analytics

Search Ads 360

Job description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Responsibilities

• Assisting the team with day-to-day responsibilities of client paid search and analytics programs
• Conduct keyword research, build keyword lists, analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
• Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
• Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
• Stay up to date on emerging trends.
• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.
• Willingness to learn new tools

Qualifications

• Paid Search experience, preferably in an agency environment.
• Good technical SEM background to understand paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Ability to independently complete assigned tasks successfully and on-time.
• Organized with high attention to detail.
• Previous experience is an asset but not required

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted