Search Associate Director

OMD Canada; Greater Toronto Area; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Associate Director, Search to lead the strategic planning and execution of digital search campaigns. This role requires a strong leader with a proven track record in paid search and account management. You'll engage closely with clients to understand their needs and drive effective search media strategies that enhance their competitive advantage. Your expertise will guide a dynamic team, fostering a culture of continuous learning and improvement. If you thrive in a collaborative environment and are passionate about delivering impactful marketing solutions, this opportunity is perfect for you.

Qualifications

• 5+ years of paid search experience required.
• 3+ years of account management experience preferred.

Responsibilities

• Oversee daily account operations and client engagement.
• Develop strategic search plans aligned with client goals.

Skills

Leadership and Management

Analytical Thinking

Audience Management

Media Planning

Project Management

Narrative Writing

Forecasting

Campaign Management

Tools

Media Buying Tools

Ad-Serving Platforms (CM)

Omni Marketing Platform

Job description

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The Associate Director, Search will be instrumental in the strategic planning and successful implementation of digital search campaigns and programs.

A successful Associate Director, Search will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. Associate Directors must have in-depth search experience.

Responsibilities

• Provide oversight to the day-to-day on the account.
• Assist with new business development ideas and make key decisions on the direction of the search POVs across the business.
• Develop and expand relationships with internal and cross agency partners as well as key strategic partners.
• Develop budget recommendations and distribution of approved budgets.
• Own the billing process of the account to ensure expectations and deadlines are met.
• Engage with clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage and ROI.
• Effectively present strategic and tactical plans to clients, staff, and internal teams.
• Contribute to the development of long-term strategic search plans aligned with the client’s business goals.
• Support the development and implementation of internal processes and quality control initiatives to ensure error-free execution of all tasks.
• Regularly make recommendations around expanding and testing within the program as well as bringing opportunities to the client.
• Manage the Search team on their account.
• Foster a culture of continual learning, ensuring all team members feel supported, challenged, and up-to-date with performance media practices.
• Support team utilization of Omni, our people-based marketing platform, to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to overall marketing success.

Skills

• Excellent leadership and management skills, with the ability to motivate a team.
• Strong analytical and strategic thinking abilities, capable of deriving actionable insights from data.
• Exceptional audience management, communication, and interpersonal skills to collaborate effectively with cross-functional teams and external partners.
• Proficiency in media planning and buying tools and platforms.
• Strong understanding of project management methodologies and process improvement techniques.
• Exceptional narrative writing skills to craft compelling stories that engage the audience and clearly convey complex ideas, strategies, problems, solutions, or initiatives.
• Overall media knowledge.
• Forecasting and opportunity analysis skills.
• Insight and post-campaign analysis capabilities.
• Campaign management expertise.

Experiences

• 5+ years of paid search experience.
• 3+ years of account management experience.
• Understanding of client and agency operations and finance processes.
• Knowledge of ad-serving platforms such as CM.
• Experience with retail, eCommerce, or technology sectors.
• Strong knowledge of social, video, search retargeting, and other online advertising opportunities.

Key Performance Indicators (KPIs)

• ROI
• Success of marketing efforts
• Utilization of Omni platform for audience development, channel planning, content inventory analysis, and collaboration.
• Team utilization of Omni
• Growth and development of team members
• Engagement and retention of team members
• Client account financial health, governance, and compliance

OMD is committed to a diverse, inclusive, and safe work environment, accommodating employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.