SalonCentric - Spécialiste, communauté et engagement

L'oreal Usa; Laval (administrative region); On-site; CAD 65,000 - 90,000; Full time

Job summary

SalonCentric Canada, part of L’Oréal, seeks a Community and Engagement Specialist to energize our professional brands online and connect with stylists and salon experts. You will grow our social presence and foster authentic relationships across channels.

You will collaborate with Brand and Digital teams to publish engaging content, support user-generated initiatives, and adapt social trends for our audience in a fast-changing market.

Qualifications

• Solid background in community management, social media, or digital content creation.
• Strong understanding of B2B audiences, ideally within salon/stylist environment.
• Excellent content creation skills with Canva, Adobe, and social media platforms like Sprout.
• Ability to analyze performance data and provide actionable insights.
• Knowledge of InDesign is an asset.
• Fluency in English and French to support bilingual markets.

Responsibilities

• Animate and moderate social channels (Instagram, Facebook, LinkedIn, YouTube) and engage with B2B audiences.
• Create and publish engaging content with Brand and Digital teams; support user-generated content initiatives.
• Monitor competitor strategies and industry benchmarks; track KPIs and maintain dashboards.
• Collaborate across campaigns, launches, and events; support stores and sales teams in a fast-evolving business environment.

Skills

Community management

Social media

Content creation

B2B marketing

Data analysis

Bilingual English/French

Tools

Canva

Adobe Creative Suite

Sprout Social

InDesign

Job description

Community and Engagement Specialist - SalonCentric Canada

SalonCentric Canada, headquartered in Mississauga, Ontario, and operating in British Columbia, is part of the largest wholesale salon and beauty supply distributors of professional beauty products in North America, exclusively for licensed beauty professionals. It’s our vision to be your business partner of choice. We're committed to doing this by providing the best brands, the best education, and the best business‑building support; transforming every salon, suite, or barbershop into a destination of choice.

A Day in the Life

As the Community and Engagement Specialist for SalonCentric Canada, you will be the voice of our professional brands, connecting directly with our vibrant community of stylists and salon experts. You will be instrumental in growing our online presence and fostering authentic relationships.

• Community Engagement: You will animate and moderate our social channels (Instagram, Facebook, LinkedIn, YouTube), handling daily interactions with care and building authentic relationships with our B2B audience.


• Content Creation: In collaboration with the Brand and Digital teams, you will create and publish engaging content, support user-generated content initiatives, and adapt relevant social trends to our brand and audience.


• Market Insights & Performance: You will monitor competitor strategies and industry benchmarks to provide actionable insights. You’ll also track content performance and engagement KPIs, maintaining dashboards to help refine our strategy.


• Cross-Functional Collaboration: You will contribute to campaigns, launches, and events, and support our stores and sales teams in a fast‑evolving business environment.

We Are Looking For

We are seeking a proactive and creative individual who is comfortable engaging directly with communities and turning social trends into opportunities. You are a great match if you have:

• A solid background in community management, social media, or digital content creation.


• A strong understanding of B2B audiences, ideally within the salon and stylist environment.


• Excellent content creation skills and familiarity with tools like Canva, Adobe, and social media management platforms (e.g., Sprout).


• The ability to analyze performance data and provide actionable insights.


• A knowledge of the Indesign software (an asset).


• Fluency in both English and French is necessary to support our bilingual markets.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)


• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal


• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!


• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

At L'Oréal Professional Products Division, we have more than 115 years of avant‑garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio‑economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.