Salesforce Marketing Cloud Principal Consultant / Architect

T1a; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join an innovative consulting firm as a Principal Solutions Consultant, where you'll leverage your expertise in Salesforce Marketing Cloud to drive digital transformation for clients. This role offers the chance to lead impactful projects, mentor junior team members, and stay at the forefront of marketing technology. Collaborate with a skilled team to design and implement solutions that enhance customer journeys and optimize marketing strategies. With a focus on continuous learning and professional growth, this position provides the opportunity to work with the latest technologies and methodologies in a supportive environment. If you're passionate about client success and eager to make a difference, this role is for you.

Benefits

Dedicated mentor

Training and certification opportunities

Competitive salary

Performance-based bonuses

Paid vacation time

Possibility for remote work

Company laptop and hardware

Yearly off-site team building

Qualifications

• 5+ years in multi-channel marketing hub implementation.
• Expertise in Salesforce Marketing Cloud and SQL skills.

Responsibilities

• Lead implementation of Salesforce Marketing Cloud solutions.
• Design customer journeys and optimize data marts.

Skills

Salesforce Marketing Cloud

Data Cloud

SQL

Multi-channel marketing

Customer journey design

Project management

Education

Salesforce Marketing Cloud Certification

Salesforce Data Cloud Certification

Tools

Salesforce Marketing Cloud Studios

SAS Marketing Automation

Bloomreach

Job description

About Us

Tier One Analytics (T1A) is a leading consulting firm that specializes in advanced analytics, marketing technology, and data management. Our team is dedicated to delivering best-in-class solutions to large corporations in the telco, media, financial, and retail industries. We leverage advanced analytics and big data to supercharge our clients' digital transformation and fuel their growth.

With offices in the US, Canada, and Europe, T1A is a trusted partner for dozens of clients across the globe. Our expertise and experience enable us to implement solutions that drive business success and deliver measurable results. Whether you need help with data management, marketing technology, or advanced analytics, T1A has the knowledge and skills to help you achieve your goals.

Benefits You’ll Love

Dedicated mentor

T1A and Partner vendor's training and certification opportunities

Projects with the latest technologies and methodologies

Competitive salary and performance-based bonuses

Annual performance review with possibility of salary and/or bonus revision

T1A Christmas Holidays as an additional paid vacation time coordinated for the entire company

Public Holidays according to the legislation of country of your residence

Possibility for remote work

Possibility to get company laptop and necessary hardware for work

Yearly off-site team building

Position Summary

As a Principal Solutions Consultant, you will join our international Customer Lifecycle Management Practice, composed of skilled professionals dedicated to implementing and supporting Enterprise Marketing Technology solutions (Salesforce Marketing Cloud, Salesforce Data Cloud, SAS CI360, SAS ID, Bloomreach). We are seeking an experienced Salesforce Marketing Cloud Architect / Principal Consultant to lead the design, implementation, and optimization of Salesforce Marketing Cloud solutions for our clients. This role requires a deep understanding of digital marketing strategies, technical expertise in Salesforce Marketing Cloud, and the ability to translate complex business requirements into scalable, efficient, and effective solutions. The ideal candidate will have a proven track record of successfully delivering Marketing Cloud implementations and a passion for driving client success.

What You’ll Do And What You’ll Need

Your Responsibilities

Solution Design & Implementation:

Leading Salesforce Marketing Cloud and other MarTech solutions implementation, adoption, and enhancement projects

Conducting business analysis on marketing activities, gathering requirements, writing solution design documents and statements of work

Supporting our clients in designing, implementing, and launching Customer Journeys using MarTech solutions

Designing, implementing, and optimizing data marts for marketing purposes, including Salesforce Data Cloud implementation

Design and/or build integrations between MarTech platforms and 3rd party applications or data sources

Project & Team Management:

Participating in planning sessions, sprints, and standup meetings

Leading project team to deliver the best solutions

Mentor and guide junior team members, supporting a culture of continuous learning and improvement

Creating and refining project documentation

Participating and leading Pre-Sale activities, incl. conferences, meetups if there is a project need

Stay updated with the latest Salesforce Marketing Cloud features and industry trends to drive innovation

Experience & Skills We Are Looking For

Required

5+ years of experience working hands-on in multi-channel marketing hub implementation and adoption projects. Technologies: Salesforce Marketing Cloud (mandatory), Salesforce Data Cloud (preferable), SFDC (advantage), SAS Marketing Automation, RTDM, CI360, Intelligent Decisioning, Bloomreach, Braze

Expertise in Salesforce Marketing Cloud Studios & Builders, including Email Studio, Journey Builder, Automation Studio, and Content Builder.

Experience in leading implementation projects, including leading a team of Analysts / Consultants

Ability to work with clients to design customer journeys and associated data models

Good SQL skills, including the ability to write complex queries

Ability to efficiently collect and analyze requirements by:

Reviewing and interpreting documentation related to existing systems and workflows.

Conducting interviews and workshops with the clients

Ability to communicate technical concepts to non-technical stakeholders effectively

Attention to detail coupled with the ability to quickly learn, assess, and evaluate new processes and procedures

Readiness for business trips

Upper-Intermediate level of English (B2)

Salesforce Marketing Cloud and Data Cloud Certifications