Sales Representative - Heavy Equipment Ottawa-based

Liebherr Group; Burlington; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid or remote work opportunities

RRSP matching

Education allowance

Job summary

Liebherr-Canada Ltd. is looking for a Sales Representative based in Ottawa to cover Eastern Ontario. The role focuses on cultivating new prospects, strengthening Liebherr’s brand, and expanding revenue through strategic account development and responsive customer support.

You will manage the full sales cycle, present detailed quotations, and collaborate with internal teams to ensure customer success. A track record in relationship building, negotiation, and CRM usage is essential; hybrid/remote

Qualifications

• Experience in account development and management.
• Strong relationship-building and negotiation skills.
• Ability to identify opportunities and drive revenue.

Responsibilities

• Identify and develop opportunities to grow revenue in the territory.
• Leverage relationships and market knowledge to promote Liebherr offerings.
• Educate customers on aftermarket service, warranties, and tech support.
• Initiate and maintain key relationships in the industry.
• Build long-term relationships and ensure customer success.
• Coordinate with internal teams to support customers throughout the sales process.
• Prepare detailed quotations and product presentations and demonstrations.
• Maintain up-to-date knowledge of Liebherr machines and value proposition.
• Conduct revenue forecasting and territory planning to drive margin.

Skills

Account development

Relationship building

Sales strategy

Negotiation

CRM usage

Tools

CRM system

Job description

The Sales Representative is responsible for cultivating relationships with new prospects, building the Liebherr brand and maintaining ongoing relationships with existing customers. He/She is instrumental in furthering business development and will be expected to increase revenue growth in the assigned region/territory. Through solid understanding of the potential and current customer base, and interaction with decision makers, the incumbent is responsible for solution based sales resulting in a strong presence and market share for Liebherr. This professional will be based out of Ottawa and cover an assigned territory in Eastern Ontario.

Responsibilities

• Identify and implement opportunities to develop and grow the business and maximize revenue
• Leverage existing relationships and knowledge of the industry and trending to market the product offering
• Educate customers on aftermarket service, warranties, and technical support to enhance the after sale value of our product
• Initiate, establish and maintain key relationships in the industry
• Build long term relationships with the customer base
• Work closely with internal teams to ensure customers' success and satisfaction
• Complete all aspects of the sales process from identification to completion including the preparation of detailed quotations and product presentations and demonstrations
• Maintain a high level of knowledge of Liebherr machine specifications, features and benefits and provide information to the customer, ensuring the value proposition and solution meets the customer needs
• Conduct account analysis and revenue forecast reviews regularly to ensure efforts are being made so new prospects and opportunities are being added to the channel to drive margin improvement
• Manage territory based on plan for the year and visit customers on a regular basis as determined by the plan
• Utilize internal Customer Relationship Management (CRM) system to track customer information and progress

Competencies

• Ability to quickly learn the Liebherr product set
• Proven success in all facets of account development and management
• Sales-focused, responsive, innovative and strategic
• Financial and non-financial skills to drive profitability and market penetration
• Expert relationship builder, initiator and negotiator
• Ability to visit customer sites and interact directly with owners, operators and stakeholders at all levels

Our offer

• Competitive wages and uncapped commissions.
• Extensive benefits with employer paid premiums starting day 1
• Hybrid or remote work opportunities for select roles*
• Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
• 6% employer RRSP matching
• $3000 annual allowance for continuing education
• International training & development work opportunities for select roles*
• Doggo Friday at the office*
• And much more!

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

Please note the following: We do not use AI to screen resumes. Every application is reviewed directly by a human talent acquisition specialist. This position is for an existing vacancy.

One Passion. Many Opportunities.

The Company

The Liebherr Group has represented leading-edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr-Canada Ltd. has 11 branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace and transportation industries.

Location

Liebherr-Canada Ltd.
1015 Sutton Drive
L7L 5Z8 Burlington, ON
Canada (CA)

Contact

Gabriel Ribeiro
[e-mail]