Sales Representative

Jobtailor; Winnipeg; On-site; CAD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a driven beverage sales professional to grow the Charton Hobbs portfolio in Winnipeg and surrounding areas. You will drive sales across assigned accounts, manage budgets, and coordinate route planning to optimize coverage.

The role requires 2+ years of outside sales experience within beverage/alcohol, strong account management, and the ability to train staff and develop menus. A valid Manitoba license and passport are required, with some travel across the territory.

Qualifications

• Minimum 2 years of outside sales experience in beverage/alcohol.
• Experience in retail or restaurant environments is an asset.
• Post-secondary education in business, sales, or marketing preferred.
• Must reside in Winnipeg area and be able to travel the territory.
• Valid Manitoba driver's license with a clean driving record.
• Access to a reliable vehicle.
• Valid passport.
• Ability to lift and carry up to 50 lbs.

Responsibilities

• Drive sales of Charton Hobbs portfolio across assigned accounts.
• Achieve and exceed quarterly and annual sales targets and KPIs.
• Expand distribution with focus on priority brands.
• Maximize in-store execution, shelf positioning, and displays.
• Present quarterly programming with retail partners and product consultants.
• Develop an 8-week route plan for territory coverage.
• Maintain and grow relationships with existing accounts.
• Identify and secure new listings and features.
• Support accounts with product knowledge, staff training, and menu development.
• Maintain records of activities in XRM.
• Manage budgets and travel expenses per company guidelines.
• Participate in trade shows, supplier events, and activations.
• Maintain a flexible schedule, including evenings and weekends.

Skills

Outside Sales

Beverage Alcohol Knowledge

Account Management

Territory Planning

Product Training

Sales Target Achievement

KPI Management

Route Planning

Budget Management

Relationship Building

Communication

Flexibility

XRM

Education

Business/Marketing degree

Tools

XRM

Job description

• Drive sales of the Charton Hobbs portfolio across assigned accounts


• Achieve and exceed quarterly and annual sales targets and KPIs


• Expand distribution with a focus on priority and core brands


• Maximize in-store execution, including shelf positioning, cold box placement, and displays


• Present and execute quarterly programming with retail partners and product consultants


• Develop and maintain an 8-week route plan to ensure efficient territory coverage


• Maintain and grow relationships with existing accounts


• Identify and secure new listings, features, and by-the-glass opportunities


• Support accounts with product knowledge, staff training, and menu development


• Maintain accurate and timely records of activities, account information, and opportunities in XRM


• Manage budgets and expenses in accordance with company guidelines


• Participate in trade shows, supplier events, and customer activations as required


• Maintain a flexible schedule, including occasional evenings and weekends

Requirements

• Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry


• Experience in retail or restaurant environments is considered an asset


• Post-secondary education in business, sales, or marketing is preferred


• Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)


• Valid Manitoba driver’s license with a clean driving record


• Access to a reliable vehicle


• Valid passport


• Ability to lift and carry up to 50 lbs

Core Competencies

Demonstrates strong sales acumen with a focus on achieving and exceeding targets in the beverage alcohol industry. Capable of building and maintaining relationships with accounts while executing effective in-store strategies and training.

Highest-signal resume keywords

• Outside Sales Experience


• Beverage Alcohol Industry Knowledge


• Account Management


• Territory Coverage Planning


• Product Training

ATS Optimization Keywords

Hard Skills

• Sales Target Achievement


• KPI Management


• Route Planning


• Menu Development


• Budget Management

Soft Skills

• Relationship Building


• Communication


• Flexibility

Certifications & Qualifications

• Valid Manitoba Driver’s License


• Valid Passport

Industry Keywords

• Beverage Alcohol


• Retail Environment


• Restaurant Environment


• Trade Shows


• Customer Activations

Tools & Technologies

• XRM