Sales Representative

Lactalis Canada; Northwestern Ontario; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Sales Representative, where your skills in sales and relationship management will be pivotal in driving growth in the competitive grocery industry. This role offers an exciting opportunity to work independently and collaboratively, implementing strategic sales plans and achieving distribution goals. With a commitment to sustainability and community impact, this organization values diversity and inclusion, providing a supportive environment for all employees. Enjoy a competitive salary, generous benefits, and opportunities for career advancement from day one.

Benefits

Company Vehicle or Allowance

Performance Bonus

4 Weeks Vacation

Pension Plan

Tuition Reimbursement

Volunteer Day

Learning Opportunities

Career Advancement

Qualifications

• 1-2 years of sales experience in the CPG industry or related fields.
• University degree or college diploma required.

Responsibilities

• Execute sales strategy to drive profitable revenue growth.
• Manage business relationships and generate new business.

Skills

Sales Experience

Analytical Skills

Negotiation Skills

Problem-Solving Skills

Communication Skills

Education

University Degree

College Diploma

Tools

Microsoft Office

Nielsen Data

SAP

Job description

Job Title: Sales Representative

Location: Thunder Bay, Ontario

About Us:

Welcome to Lactalis Canada - recognized as one of 2025 GTA's Top Employers and Forbes Canada's Top Canadian Employers for 2025! We are dedicated to enriching the lives of Canadians through a variety of dairy brands, including Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. Our products are present in 94% of Canadian households.

With a 140-year legacy of innovation and quality, we invite like-minded individuals to join us in shaping our future.

About the opportunity:

The Sales Representative is responsible for executing Lactalis' sales strategy at retail to drive profitable revenue growth, managing business relationships, and generating new business aligned with company objectives and those of its Divisions.

The attributes we are looking for:

• Experience in merchandising, display techniques, and inventory management to prevent stock-outs.
• Ability to execute promotional plans matching corporate and banner needs.
• Implementation of store coverage models in line with our sales process.
• Achievement of distribution goals, securing secondary displays, and working with store personnel.
• Prospecting for new business and capitalizing on existing opportunities.
• Developing sales plans with SMART objectives for each Division.
• Performing administrative duties such as reports and budget summaries.
• Monitoring market activity and supporting marketing campaigns.
• Delivering results on KPIs and communicating effectively with leadership teams.

What you will bring:

• University degree or college diploma.
• 1-2 years of sales experience in the CPG industry or related fields.
• Analytical, planning, negotiation, and problem-solving skills.
• Positive attitude, curiosity, and strong communication skills.
• Knowledge of the grocery industry and retail marketplace.
• Proficiency in Microsoft Office, Nielsen data, and SAP.
• Self-motivation and ability to work independently and in teams.

What Lactalis will offer:

• Competitive salary and benefits starting day 1.
• Company vehicle or allowance, performance bonus, 4 weeks vacation, pension plan, tuition reimbursement, volunteer day, learning opportunities, and career advancement.

Our ESG and DEI commitments:

We are committed to sustainability, community impact, diversity, equity, and inclusion, fostering an environment where everyone can thrive. We value accessibility and confidentiality in our hiring process.