Sales Representative

Jobtailor; Calgary; On-site; CAD 60,000 - 90,000; Full time

Job summary

Jobtailor in Calgary, Canada seeks a driven outside sales professional to expand the Authentic Wine & Spirits Merchants portfolio across retail channels. You will cultivate key retail partner relationships, deliver on sales objectives, and coordinate events to boost brand presence.

The role requires winery and liquor industry knowledge, strong presentation skills, and the ability to travel as needed. The candidate should have at least 2+ years of outside sales experience, a WSET Level 1, and a

Qualifications

• Minimum WSET Level 1 completed.
• Experience working in the restaurant industry.
• Minimum 2+ years of outside sales experience.
• Knowledge of the liquor sales industry preferred.
• Strong interpersonal skills and communication abilities.
• Skilled presentation ability with capacity to adapt to audiences.

Responsibilities

• Increase sales and market share of the Authentic Wine & Spirits Merchants portfolio.
• Develop and maintain critical partner relationships with retail stores.
• Drive sales of the portfolio across retail channels.
• Exceed assigned quarterly and annual sales objectives and KPIs.
• Increase territory distribution and focus on core brands.
• Maximize opportunities across channels, including cold box and shelf placements.
• Amplify brand sales in top-selling stores.
• Organize trade days for supplier and manager visits according to AWSM best practices.
• Pitch quarterly programming and work with retail chain store managers to execute programs.
• Set six-week route plans to maximize efficient territory coverage.
• Record and manage daily activities through the CHG XRM system.
• Maintain accurate and current account database information through XRM.
• Maximize available budgets and manage expenses within company guidelines.
• Participate in trade shows, supplier dinners, and events as required.
• Report to the AB Sales Manager.

Skills

Sales Strategy

Account Management

Market Share Growth

Sales Objectives Achievement

Territory Distribution

Trade Show Participation

Program Execution

Data Management

Interpersonal Skills

Presentation Skills

Adaptability

Education

Business/Sales/Marketing degree

Tools

CHG XRM System

Job description

• Increase sales and market share of the Authentic Wine & Spirits Merchants portfolio


• Develop and maintain critical partner relationships with retail stores


• Drive sales of the portfolio across retail channels


• Exceed assigned quarterly and annual sales objectives and KPIs


• Increase territory distribution and focus on core brands


• Maximize opportunities across channels, including cold box and shelf placements


• Amplify brand sales in top-selling stores


• Organize trade days for supplier and manager visits according to AWSM best practices


• Pitch quarterly programming and work with retail chain store managers to execute programs


• Set six-week route plans to maximize efficient territory coverage


• Record and manage daily activities through the CHG XRM system


• Maintain accurate and current account database information through XRM


• Maximize available budgets and manage expenses within company guidelines


• Participate in trade shows, supplier dinners, and events as required


• Report to the AB Sales Manager

Requirements

• Minimum WSET Level 1 completed


• Experience working in the restaurant industry


• Minimum 2+ years of outside sales experience


• College or university degree in business, sales, or marketing preferred


• Knowledge of the liquor sales industry preferred


• Strong interpersonal skills


• Strong sales ability


• Excellent written and verbal communication


• Skilled presentation ability with capacity to adapt to audiences


• Expert knowledge of the liquor industry, including wine and spirits products and governmental policy and regulations


• Successful completion of wine and spirit courses desirable, e.g. WSET, and required if hired


• Flexible hours, including nights and weekends when required


• Passion for wine and spirits


• Ability to manage activities and account data through CHG XRM system

Core Competencies

Demonstrates expertise in sales strategy and relationship management within the liquor industry, with a strong focus on achieving sales objectives and maximizing brand presence across retail channels. Proficient in utilizing the CHG XRM system for account management and data accuracy.

Highest-signal resume keywords

• WSET Level 1 Certification


• 2+ Years Outside Sales Experience


• Expert Knowledge of Liquor Industry


• Strong Sales Ability


• Excellent Communication Skills

Hard Skills

• Sales Strategy


• Account Management


• Market Share Growth


• Sales Objectives Achievement


• Territory Distribution


• Trade Show Participation


• Program Execution


• Data Management

Soft Skills

• Interpersonal Skills


• Presentation Skills


• Adaptability

Certifications & Qualifications

• WSET Level 1

Industry Keywords

• Liquor Sales Industry


• Wine and Spirits Products


• Governmental Policy and Regulations


• Retail Channel Management


• Brand Amplification

Tools & Technologies

• CHG XRM System