Sales & Marketing Insights - Senior Analyst (Hybrid)

RSM US; Toronto; On-site; CAD 84,000 - 123,000; Full time

Job summary

RSM US is seeking a talented analytics professional to provide strategic insights in Sales and Marketing performance. This role focuses on data analysis and reporting to drive growth and influence key business decisions. Candidates should have strong analytical skills, relevant experience, and an educational background in business-related fields. Join a leading organization where you can make a significant impact.

Benefits

Flexible schedule

Competitive benefits package

Empowerment to balance work and life

Qualifications

• 4+ years of experience in an analytics role.
• Experience in Marketing, Communications, or a related field preferred.
• Highly organized individual with strong analytical capabilities.

Responsibilities

• Deliver data-driven insights to stakeholders for key decision-making.
• Develop ad hoc reports using Power BI.
• Drive marketing analytics advancement by identifying data needs.

Skills

Analytical Skills

Collaboration

Presentation Skills

Business Insights

Education

Undergraduate degree in marketing, communications, business, or economics

MBA

Tools

Power BI

Eloqua

CRM tools

PowerPoint

Job description

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.

Focused on creating and presenting enterprise-level analysis, insights, and reporting on Sales and Marketing performance to drive significant performance growth in Sales and Marketing. To deliver on that focus area, this role must support BI development by analyzing data, providing direction / requirements of new enhancements, pushing the team and org to explore and develop new metrics / data and integrating into reporting systems. This role also requires the ability to influence Sales and Marketing leaders in their efforts to drive robust decisions and strategies via active consulting and insight delivery.

Responsibilities :

• Data-driven Strategic Insights and Guidance - work collaboratively with stakeholders across CMG to provide insightful analyses of Sales and Marketing performance that accurately and consistently evaluates the success of Sales and Marketing efforts. Actively deliver data driven insights via presentations and other communication methods in a timely and complete manner that enables solid leadership decisions and supports formation of key strategies
• Ad hoc report development - collaborate with leadership, BI, and other Client and Insights team members to rapidly develop ad hoc reports, with strong preference in Power BI, that once delivered and adopted can be transitioned to other teams for automation and management.
• Driving Marketing Analytics Advancement - plays a key part of the marketing analytics team in identifying gaps in our data capture, insights delivery, and CMG needs. Works closely with the Client and Insights and BI teams to influence the advancement of the analytics function by speaking on behalf of the CMG stakeholder needs for reporting access, automation, and education and works with the team to advance the function by solving for those needs.
• Other duties not yet identified

EDUCATION / CERTIFICATIONS

• Undergraduate degree in marketing, communications, business, or economics, preferred, an MBA is a plus

TECHNICAL / SOFT SKILLS

• Experience with CRM and / or Marketing Automation tools (i.e. Eloqua), required
• Confident presenter of detailed demand gen information and data-driven recommendations to leaders and other stakeholders, required
• Sound understanding of measurements and metrics applicable to digital marketing and sales, preferred
• Highly skilled user of PowerPoint, required
• Experience developing ad hoc reports with Power BI, preferred
• Experienced analyst with an understanding of how they can support successful business decisions, required
• Ability to work in a highly collaborative environment and consult effectively with employees at all levels, required
• Comfortable working and collaborating with team members virtually, required

EXPERIENCE

• 4+ years of experience in an analytics role, required
• 2+ years of Marketing, Communications or related experience, preferred
• Highly organized individual with the ability to manage multiple items at various stages, required
• Marketing experience within a professional services environment, preferred
• Experience with marketing performance reporting, preferred
• Experience developing and presenting ad hoc analyses and reports with business leaders by leveraging PowerPoint and Power BI, required

LEADERSHIP SKILLS

• Self-directed and able to independently create solutions, required
• Understands when to be collaborative and when to seek help, required
• Has a passion for educating stakeholders with various levels of understanding of Demand Gen, preferred

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https : / / rsmcanada.com / careers / life-at-rsm / rewards-and-benefits.html.

RSM does not tolerate discrimination and / or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and / or gender expression); sexual orientation; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Canadian uniformed service; Canadian Military / Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and / or employment / partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [emailprotected] .

At RSM, an employee's pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range : $84,500 - $123,000

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