Sales Manager (Player-Coach)

Northern Computer Inc; Kelowna; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base salary + commission

Equity potential

Health and dental benefits

Leadership role in growing MSP

Job summary

Northern Computer is seeking a sales manager to lead the charge from the front. You will personally carry a book of business, own a quota, and close deals—while building, coaching, and holding accountable a sales team.

50–60% of your time will be spent managing and selling to existing clients as well as acquiring new customers. This player-coach role reports to the General Manager and requires a track record of hitting targets, comfort with multi-year contracts, and a passion for AI and emerging

Qualifications

• 5+ years of B2B sales with quota attainment.
• 2+ years selling managed IT services to SMB/mid-market clients.

Responsibilities

• Own a personal quota and manage a book of strategic accounts.
• Run full sales cycle: prospect, qualify, scope, propose, negotiate, close.
• Coach and develop a small sales team.
• Develop and execute go-to-market plans.
• Forecast and report to leadership weekly.
• Partner with marketing for demand generation.

Skills

B2B sales

Managed IT Sales

Sales leadership

MRR economics

AI interest

Communication

Self-directed

Kelowna relocation

Job description

About Us

Northern Computer is a leadingManaged Services Provider (MSP) serving businesses across the Okanagan and WesternCanada. We deliver enterprise-grade IT support, cybersecurity, cloud services,and AI-enabled productivity solutions (including our Copilot Advantagepractice) to small and mid-market clients who depend on technology to run theirbusinesses. We’ve built our reputation on responsive service, deep technicalexpertise, and genuine partnerships with our clients.

We’re entering an excitinggrowth phase and looking for a Sales Manager to lead the charge — from thefront.

The Opportunity

This is an explicit player-coachrole, and that distinction matters. You will personally carry a book ofbusiness, own a quota, and close deals — alongside building, coaching, andholding accountable a sales team. Roughly 50–60% of your time will be spentmanaging and selling to existing clientsas well as acquiring new customers. The rest will be spent making everyone elseon the team better.

This isn’t a role for someonewho wants to stop selling. It’s for an operator who is at their best whenthey’re in front of clients, and who can translate that craft into systems,coaching, and culture for a growing team.

You’ll report directly to ourGeneral Manager, with full ownership of the sales function.

What You’ll Do - As a Player

• Carry a personal quota andown a book of strategic accounts — including our largest and most complexopportunities
• Run your own full salescycle: prospect, qualify, scope, propose, negotiate, close
• Lead the room on high-stakesdeals — co-managed IT engagements, full-stack MSP transitions, and AI/Copilotrollouts
• Build and maintainexecutive-level relationships with key clients and referral partners
• Stay sharp on our serviceofferings and the competitive landscape so you can sell them credibly

What You’ll Do - As a Coach

• Build, coach, and holdaccountable a sales team (small today, with room to grow)
• Run weekly 1:1s, pipelinereviews, and call/proposal coaching with each rep
• Develop and execute thego-to-market plan: outbound prospecting, referral partnerships, vCIO-ledaccount expansion, and vertical campaigns
• Implement sales cadencewithin our EOS (Entrepreneurial Operating System) framework — scorecards,weekly L10s, quarterly Rocks
• Own pricing discipline,packaging strategy, and proposal quality across the team
• Partner with marketing ondemand generation, content, and events
• Forecast accurately andreport to leadership weekly

What You Bring

• 5+ years of B2B salesexperience with a verifiable track record of personally hitting and exceedingquota
• 2+ years experience selling managed IT services,cybersecurity to SMB / mid-market clients at a MSP
• At least 2 years managing orleading a sales team, ideally as a player-coach rather than a pure manager
• Strong commercial instincts:comfortable with MRR economics, multi-year contracts, and value-based pricing
• Genuine interest in AI andemerging technology, and the ability to articulate business value tonon-technical buyers
• Comfort operating in an EOSenvironment (or willingness to learn quickly)
• Excellent written and verbalcommunication — you can move comfortably from cold outreach to boardroom
• Self-directed; you don’t needa manager managing you
• Based in or willing torelocate to Kelowna; some travel within BC required

What We Offer

• Competitive base salary pluscommission on both your personal book and team performance
• Equity participationpotential for the right candidate
• Comprehensive health anddental benefits
• A seat at the leadershiptable — this role reports directly to the GM
• The chance to buildsomething. We’re not a corporate bureaucracy. Your ideas get tested andimplemented quickly.
• Kelowna lifestyle — lake,mountains, wine country, and a strong business community