Sales Manager, North America (Toronto based)

Tech Sales Jobs; Toronto; Hybrid; CAD 180,000 - 205,000; Full time

Benefits offered by this job

Flexible hours

70/30 compensation split

Unlimited paid vacation

Personal development budget

Stock options

Job summary

Modash is seeking a Sales Manager to lead the North America team from our Toronto office in a hybrid setup. You will own the NA AE team (6 today) and drive revenue through coaching, pipeline reviews, and active deal support.

You will collaborate with Marketing and Success to ensure a smooth customer journey for all clients. You will manage a remote team across 5–10+ reps, building momentum and maintaining high performance.

Qualifications

• Managed account executives (teams of 5–10+), not a first-time role.
• Strong coaching ability to diagnose issues and change behavior in conversations.
• Experience running full PIPs or handling hard performance conversations.
• Strong consultative sales skills for live sales conversations.
• Comfortable leading a fully remote team with high expectations across regions.

Responsibilities

• Run day-to-day people management, incl. weekly 1:1s and growth plans.
• Lead pipeline reviews and CRM hygiene; enforce sales process & methodology.
• Provide deal reviews, direct feedback, and help reps unblock opportunities.
• Coordinate with Marketing, Success, and Sales Ops for a smooth customer journey.
• Support hiring, sourcing, interviewing, and ramp planning for future hires.
• Escalate compensation, tooling, enablement, or resource issues as needed.

Skills

People management

Coaching

Consultative selling

Remote leadership

B2B SaaS

Tools

HubSpot

Avoma

Notion

Slack

Calendly

Custom internal tools

Job description

Sales Manager, North America (Toronto based)

Location: Toronto, Ontario, Canada

Department: Sales

Workplace: hybrid

Employment Type: full

Description

Hi, I’m Matthias and I lead Sales at Modash

I’m in a need for a killer Sales Manager to take over our North America team.

Background & reason for hiring

Today, I run the entire sales org & everyone reports to me - meaning the headcount I manage has grown out of hand. Not only that, but we’re expected to grow at least 70% in 2027. Making it impossible for me to effectively scale the team on my own.

For our NA AEs this today means that:

• They aren’t getting the depth of coaching & 1-1 development they need
• There’s nobody to actively join meetings & support key deals
• Their calls & deals aren’t actively reviewed and given feedback on

All in all this results in slower growth & delivering inconsistent customer experiences. I’m looking for someone to take full ownership over running our NA Account Executive team - currently 6 people & growing. You’ll be responsible for delivering the majority of the sales team revenue, since the NA team is the biggest.

Scope of the role & some examples

Example 1: Coaching

You’ll run the day-to-day people management:

• Weekly 1:1s and individual growth plans
• Reviewing deals and call recordings, giving direct & specific feedback
• Tracking each rep’s attainment and stepping in early when someone is falling behind
• Running performance improvement plans when needed - you’ll need to be comfortable with hard conversations

Example 2: Managing team performance

• Running pipeline reviews
• Enforcing CRM hygiene, sales process & methodology
• Weekly/monthly reporting on attainment, risks & what needs to change
• Helping reps unblock key opportunities, including joining deal reviews and approving non-standard pricing or quotes
• Escalating compensation, tooling, enablement or resources issues
• Supporting hiring via sourcing, interviewing, and assessing future team-members.

Team structure

You'll report to me & today you’ll get 6 direct reports yourself in the Toronto area.

You'll work closely with - Audrey & Steven, who are taking care of our AE Onboarding & Enablement + Sales Ops. They own the sales systems and the ramp curriculum. You’ll own making sure that the team actually performs to the highest degree.

You’ll also work with our marketing & success leads to ensure smooth experience across the entire customer journey for all our clients.

The tools you'll use

• HubSpot → CRM and pipeline management
• Avoma → call recording and reviews
• Notion → internal knowledge base
• Slack → internal communication
• Calendly → scheduling
• Custom internal tools for quoting and reporting

Requirements

• You have previously managed account executives (teams of 5-10+), not someone that’s doing it for the first time.
• Proper coaching ability - you can diagnose why someone is struggling and change their behavior within a few conversations
• You’ve run a full PIPs or handled hard performance conversations - not just given given feedback.
• Strong consultative sales skills to take over/assist in any live sales conversations.
• Comfortable building momentum in a remote environment - you’ll be managing a team that’s fully remote themselves. I am moving around a lot between Europe, North America & Asia, so I won’t be constantly looking over your shoulder & I need someone I can trust to hold high expectations for the team.
• B2B SAAS background.

Nice to haves:

• You’ve managed a sales team through a period of rapid growth & scale.
• Startup experience.
• Familiar with e-commerce & the creator economy.

Benefits

Flexible working hours - You’ll need to work primarily Toronto/ET hours to have overlap with your team. Otherwise, nobody is watching the clock as long as we deliver results..

70/30 compensation split ~180k-205 CAD OTE + stock options

Unlimited paid vacation - Rest when you need to. We mean it.

Personal development budget - Courses, books, conferences. If it makes you better at this job, we'll cover it.

Real ownership - You’re in charge of continuing to grow a team of high achievers. No red tape. Have an idea that you want to execute? Go for it.

And a little more about us...

Founded in 2018 by a high-school dropout and a Canadian (yes, we’re also shocked it’s going so well), Modash is building a suite of tools that help brands scale partnerships with online content creators.

2,700+ companies like Stanley 1913, Sennheiser, and NordVPN already use Modash to manage and scale their influencer marketing work. And we're just getting started. Over the coming decade, brand investment in creators will continue to boom, and Modash will be at the centre of it all.

Modash is here to stay. We have 8-figures in ARR across two products, a $12M series A investment, and we are default alive. We are building a company that will still be here in 20 years; not rushing towards an exit.

We’re almost 100 people distributed across 20+ countries, operating with a fast, async-first culture. If you join Modash, you’ll be surrounded by people who truly want to be the greatest at their craft. People who make you better. Interesting people too, who have done everything from building solar cars, to hanging out with Metallica and Bon Jovi.