Sales Manager - Land Rover Kelowna

The Wyant Group; Kelowna; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Employee discounts

Training programs

Career growth

Job summary

Land Rover Kelowna is seeking an experienced Sales Manager to lead the daily sales operation, coach a high‑performing team, and deliver a premium luxury buying experience. You will drive results from the showroom floor, set clear expectations, and ensure professional standards across the dealership.

You will manage CRM usage, training, and performance reviews while collaborating with Finance, Service, Parts, and Marketing to maximize customer satisfaction and dealership profitability.

Qualifications

• Previous automotive dealership leadership experience.
• Proven track record of achieving sales targets and improving performance.
• Strong coaching, communication and interpersonal skills.
• Luxury or premium automotive environment experience is a plus.

Responsibilities

• Provide daily leadership, coaching, and development to build a high‑performing sales team.
• Lead from the showroom floor and stay involved in live deals and customer interactions.
• Set clear expectations and hold team members accountable for performance.
• Train, review performance, and coach for continuous improvement.
• Monitor KPIs such as sales volume, appointments, closing ratios, and CSAT.
• Oversee deal flow, CRM discipline, and follow‑up routines.
• Collaborate with Finance, Service, Parts and Marketing for a seamless experience.

Skills

Leadership

Sales leadership

CRM proficiency

Coaching

Tools

CRM software

Job description

Are you a driven automotive leader who knows how to build a team, develop talent, and deliver exceptional results? Land Rover Kelowna is looking for an experienced Sales Manager who is passionate about leadership, accountability, and creating an outstanding luxury customer experience.

We are looking for more than a manager who oversees the numbers. We want a hands-on leader who leads from the showroom floor, coaches their team to reach their full potential, and takes pride in building a culture of professionalism, teamwork, and continuous improvement.

If you thrive in a fast-paced environment, believe in leading by example, and understand what it takes to succeed in the luxury automotive market, we want to hear from you.

Your Role

As Sales Manager, you will play a key role in leading the daily sales operation at Land Rover Kelowna. You will work alongside your team to create a consistent, customer-focused sales experience, develop sales professionals, maximize dealership performance, and ensure our standards are reflected in every customer interaction.

You will be responsible for turning sales strategies into action, establishing clear expectations, and creating an environment where people are motivated, accountable, and committed to success.

Key Responsibilities

Provide daily leadership, coaching, and development to build a high-performing sales team.

Lead by example on the showroom floor and remain actively involved in customer interactions and live deals.

Establish clear expectations and hold team members accountable for their performance, processes, and professional standards.

Conduct regular training, performance reviews, and one-on-one coaching to support continuous improvement.

Monitor and improve key performance indicators, including sales volume, appointments, closing ratios, gross profit, and customer satisfaction.

Manage daily sales activities, deal flow, and follow-up to maximize opportunities.

Maintain a disciplined approach to CRM usage, work plans, and customer follow-up.

Analyze performance trends, identify opportunities, and implement action plans to achieve dealership objectives.

Deliver a Premium Customer Experience

Ensure every customer receives a professional, personalized, and pressure-free luxury buying experience.

Lead by example in customer discovery, vehicle presentations, demonstration drives, negotiations, and vehicle deliveries.

Ensure internet leads are handled promptly, professionally, and personally, with a strong focus on appointment generation and follow-up.

Resolve customer concerns effectively and maintain high standards throughout the entire ownership journey.

Manage Daily Operations

Oversee showroom operations, inventory presentation, vehicle merchandising, and sales activity.

Work closely with Finance, Service, Parts, and Marketing to create a seamless customer experience.

Ensure accurate deal structuring, appropriate gross-profit management, and compliance with dealership policies.

Maintain consistent sales processes and standards while supporting the overall success of the dealership.

What You Bring

Previous automotive dealership experience required, sales management experience preferred. We are also open to experienced senior automotive sales professionals looking to take the next step into a management role. Experience in a luxury or premium automotive environment is an asset.

A proven track record of achieving sales targets and improving dealership performance.

Strong leadership skills with the ability to coach, motivate, and hold a team accountable.

A hands-on management style and the willingness to lead from the front.

A strong understanding of sales processes, CRM execution, lead management, inventory, and dealership KPIs.

Excellent communication, problem-solving, and interpersonal skills.

A customer-first mindset with a commitment to professionalism, integrity, and exceptional service.

Strong organizational skills, business acumen, and the ability to make sound decisions in a fast-paced environment.

A valid driver's license and a clean driving record.

What We Offer

Competitive base salary with performance-based bonus opportunities.

Comprehensive benefits package, including health, dental, and vision coverage.

Ongoing professional development and manufacturer training opportunities.

Employee discounts on vehicles, service, and parts.

Opportunities for career growth within the Wyant Group and its dealerships across Western Canada.

The opportunity to lead a team representing one of the world's most recognized luxury automotive brands.

The Opportunity

At Land Rover Kelowna, we believe strong results come from strong leadership, consistent processes, and a commitment to doing things the right way.

We are looking for a Sales Manager who wants to make a difference — someone who can develop people, elevate the customer experience, improve performance, and help build a culture where high standards and teamwork go hand in hand.

If you are ready to lead with purpose, drive results, and take the next step in your automotive career, we invite you to apply today.

Please submit your resume and cover letter for consideration.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.