Sales Manager

Inn at Laurel Point; Victoria; On-site; CAD 85,000 - 110,000; Full time

Job summary

Inn at Laurel Point in Victoria is seeking a Sales Manager to represent the hotel in guest interactions and client engagements, guided by a refined coastal experience and sincere service.

The role focuses on prospecting new clients, expanding untapped opportunities, and developing annual sales plans with the Sales & Marketing team, reporting to the Director of Sales & Marketing to meet revenue targets and activity goals.

Qualifications

• Proven track record in sales in hotel industry
• Strong communication and interpersonal abilities
• Ability to work under pressure and meet deadlines

Responsibilities

• Manage SMERF, Tour & Travel and Business Travel markets for the hotel.
• Aim at achieving room night quota and revenue targets.
• Develop, present and manage annual sales plans.
• Grow market share within SMERF and Business Travel through proactive sales activities.
• Collaborate with sales and events teams to share leads and protect OPERA Cloud PMS integrity.
• Negotiate annual Travel contracts to maximize revenue opportunities.
• Coordinate with events team for seamless client transitions.
• Maintain client relationships through regular communication and meetings.
• Prepare periodic reports (weekly, monthly, quarterly, annual).
• Monitor market trends and share insights with the team.
• Handle special projects as assigned.
• Respond quickly to leads and maintain client relationships.
• Participate in Sales meetings and support other Managers on travel days.

Skills

Sales experience

Interpersonal skills

Communication skills

Time management

Organizational skills

Negotiation

Market research

Tools

OPERA Cloud PMS

Microsoft Word

Microsoft Excel

Job description

Summary of Position:

To represent the Inn at Laurel Point in all guest interactions as an “A refined coastal experience in a waterfront city setting, guided by sincere, friendly service, to create remarkable memories.” The Sales Manager will actively prospect for new clients, and further develop untapped potential within existing accounts. Reporting to the Director of Sales and Marketing, the successful candidate will work collaboratively within our sales team, and will have a responsibility for achieving clear revenue and activity goals set forth by the hotel.

Responsibilities:

• Responsible for managing the SMERF, Tour & Travel and Business Travel markets for the hotel
• Accountable for individual room night quota and revenue targets
• Develop, present and manage annual sales plans
• Grow market share and revenue within the SMERF and Business Travel segments through proactive sales activities and research, while maintaining and enhancing relationships with existing Tour & Travel partners to drive repeat business.
• Work collaboratively with sales and events team to share leads, contribute to reporting systems and to protect the integrity of OPERA Cloud PMS
• Negotiate annual Tour & Travel and Business Travel agreements and SMERF contracts using a strategic, revenue-focused approach that maximizes room, food and beverage, meeting space, and other revenue opportunities.
• Work closely with the event department to ensure a seamless transition for the client
• Develop and maintain relationships with clients through regular communication, virtual meetings, on-property visits, and occasional travel to key industry events and client meetings.
• Prepare weekly, monthly, quarterly and annual reports as required
• Actively contribute information on comp set and stay abreast of emerging market trends and share information with the team
• Handle special projects as assigned
• Quickly respond to all leads and develop/maintain strong relationships with clients, industry colleagues
• Participation and contribution in Sales meetings and step in to assist other Sales Managers while they are travelling on business
• Conduct any other general duties deemed necessary from time to time i.e. handle a meeting space only site or work the lobby as a management presence during a heavy volume day

Job Requirements:

• Proven track record in sales, self-motivated and results driven
• Minimum 3-5 years of Sales experience in hotel industry required
• Must be available outside of regular scheduled hours as required
• Strong critical thinking abilities
• Confident, well groomed, professional presentation and demeanor
• Superior interpersonal skills, and exceptional communication skills
• Ability to work under pressure, and meet deadlines
• Excellent planning and organizational skills
• Exceptional listening skills and telephone etiquette
• Excellent time management and multitasking skills
• Proficiency in Microsoft Word, Excel and OPERA Cloud PMS
• Ability to travel as needed
• Must be able to embrace the 4 core values of the Inn at Laurel Point: Excellence, Respect, Curiosity and Stewardship.

Reports To: Director of Sales & Marketing