Sales Manager

Sandman Hotel Group; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Hotel discounts

Dining discounts

RRSP matching

Extended health

Employee assistance

Career development

Complimentary hotel stays

Tuition credit

Team events

Industry discounts

Job summary

Northland Properties' Sandman Suites Vancouver Davie-St is seeking a results-driven Sales professional to lead business development with corporate clients, optimize the sales pipeline, and close new accounts.

You will build relationships with travel decision-makers, negotiate rates and contracts, and collaborate with hotel leadership to achieve revenue targets. A diploma or degree in Hospitality or Business is an asset; hotel sales experience is preferred.

Qualifications

• A diploma or degree in Hospitality Management or Business is an asset.
• Hotel sales experience is preferred, ideally with two years of demonstrated success.
• Strong organizational, time management, and pipeline management skills are expected.

Responsibilities

• Identify and pursue new business through outreach, networking, and referrals.
• Develop structured prospecting strategy to generate leads, appointments, proposals, and new accounts.
• Target corporate travel, extended stays, relocation, and project-based accommodation segments.
• Maintain a strong sales pipeline with consistent follow-up and conversions.
• Collaborate with hotel leadership to meet client expectations and revenue goals.
• Prepare proposals, negotiate rates and contracts, and close deals aligned with objectives.

Skills

New business

Prospecting

Negotiation

Communication

Account management

Pipeline management

CRM systems

Hotel sales

Independent work

Education

Hospitality or Business degree

Tools

Microsoft Office

Job description

JOB REQUIREMENTS:

Business Development & Prospecting

• Proactively identify and pursue new business through cold calling, targeted outreach, networking, referrals, and sales visits.
• Develop a structured prospecting strategy to generate leads, appointments, proposals, and new accounts.
• Target corporate travel, extended stays, relocation, project-based accommodation, and other relevant market segments.
• Maintain a strong sales pipeline, consistently following up and converting prospects into confirmed business.
• Execute sales initiatives to strengthen market presence and capitalize on new opportunities.

Revenue Generation & Commercial Performance

• Achieve agreed sales and revenue targets, focusing on new business acquisition and account growth.
• Analyze market trends, competitor activity, and client needs to identify profitable opportunities.
• Prepare proposals, negotiate rates and contracts, and secure business aligned with commercial objectives.
• Monitor pipeline progress, conversion rates, and account performance, taking action to address gaps.
• Contribute to the Sales & Marketing Plan with market insights and actionable growth strategies.

Account Management & Relationship Building

• Build and maintain relationships with corporate clients, travel decision-makers, business partners, and industry contacts.
• Grow existing accounts while identifying opportunities to expand the client base and increase revenue.
• Maintain accurate prospect databases, client records, sales activities, and account performance.
• Establish an effective sales call cycle and consistent follow-up with key accounts and prospects.
• Represent Sandman Suites Vancouver Davie- St at industry events, trade shows, and client meetings.

Communication, Collaboration & Accountability

• Collaborate with property leaders and front-line teams to ensure client expectations are met.
• Maintain accurate sales reports, pipeline updates, and revenue forecasts.
• Take initiative, solve problems independently, and adapt strategies to changing market conditions.
• Demonstrate sound judgment, strong organization, and accountability for measurable results.

WHAT YOU BRING

• A proven track record of generating new business, developing accounts, and achieving or exceeding sales targets.
• Strong prospecting skills, including cold calling, lead qualification, outreach, and closing new business.
• Excellent business acumen, with the ability to assess revenue potential, negotiate effectively, and make commercially sound decisions.
• Strong written and verbal communication, presentation, persuasion, and negotiation skills.
• A proactive, entrepreneurial, and results-driven mindset, with the ability to work independently and take ownership of outcomes.
• Strong organizational, time management, follow-up, and pipeline management skills.
• Ability to interpret sales performance, market trends, and account production to identify growth opportunities.
• Proficiency in Microsoft Office and experience with CRM systems or hotel sales platforms; experience with hotel revenue systems is an asset.
• Ability to work collaboratively with hotel leadership and operations while maintaining a strong commercial focus.
• Hotel sales experience preferred, ideally with at least two years of demonstrated success.
• A diploma or degree in Hospitality Management, Business, or a related field is an asset.

We believe that by taking care of our team members, we create a positive atmosphere that benefits both our team members and guests. We want you to love coming to work and also find that working with Northland has a positive influence on your life outside of work.

BENEFITS

• Rewards, Recognition, Team Events & Milestone Awards
• Team Member and Friends & Family Hotel Discounts
• Restaurant Dining Discounts- Moxies, CHOP, Denny’s and more!
• Discounts at Grouse Mountain & Revelstoke Mountain Resort
• Career Development, Training & Internal Promotion Opportunities
• Employee & Family Assistance Program (Mental Health, Legal & Financial Support)
• Employee Referral Bonus Program
• RRSP Matching Program
• Extended Health, Dental, Vision & Life Insurance
• Complimentary Hotel Stays
• Tuition Credit Program
• Supportive, Inclusive Workplace Culture