Sales Manager

Gui Tea; Toronto; On-site; CAD 71,000 - 87,000; Full time

Job summary

Gui Tea is expanding into the North American market and seeks a Sales Representative to lead growth in Canada. You will build and manage a Canadian client base across F&B, catering, bakery and beverage sectors, coordinating wholesale orders and tailoring solutions to client needs.

You will design regional sales plans, travel to meet clients, and collaborate with R&D on new product ideas spanning tea, food and beverages.

Qualifications

• Must have a diploma or degree in business, marketing or related field.
• At least 5 years’ experience in FMCG / F&B / wholesale.
• Strong skills in market analysis, channel development and business negotiation.
• Proven track record in B2B development, channel building and key account management.
• Business mindset, target-driven, able to travel frequently.

Responsibilities

• Lead Canada business development, building and expanding corporate clients in F&B, catering, bakery and beverage manufacturing.
• Introduce and wholesale Gui Tea’s product range; coordinate custom orders and tailor solutions to client needs.
• Design sales plans and budgets as the first regional hire.
• Suggest new product ideas with R&D collaboration.
• Identify key customers, visit regularly, manage relationships and ensure long-term cooperation.
• Handle import/export operations as needed.
• Represent the company at exhibitions, negotiations and large projects.
• Prepare market development reports and monthly sales updates to the VP of overseas markets.
• Develop and execute growth strategies for sustainable sales growth.

Skills

Market analysis

Channel development

Business negotiation

B2B sales

Key account management

Travel willingness

Fluent English

Fluent Mandarin

Education

Diploma/degree in Business or Marketing

Job description

Position: Sales Representative - F&B / Wholesale (Tea / Food / Beverages)

Location: Toronto, Canada

Working hours: Monday-Friday, 9:00 AM - 5:00 PM

Territory: Canada

Compensation: US $4,500-5,500/month (commensurate with experience) + Commission + annual leave based on serve time

Industry: Food & Beverage (Tea, Coffee, Beverage Ingredients, Wholesale)

About Us

Gui Tea is China’s largest matcha green tea manufacturer and exporter, producing ceremonial, beverage and culinary grades matcha, along with a wide range of matcha-related products. With strong R&D capabilities, strict quality assurance systems and modern production facilities, we deliver consistent premium-quality products meeting global food-safety and export standards.

Our products serve major bubble-tea and coffee chains, catering businesses, bakeries and beverage factories worldwide. As we enter the North American market, we are looking for a dedicated Sales Representative to drive growth across Canada, building long-term partnerships and delivering tailored ingredient solutions to our clients.

What You Will Do

• Lead business development in Canada - build and expand corporate clients in F&B, catering, bakery and beverage manufacturing industries.
• Introduce and wholesale Gui Tea’s product range; coordinate custom orders and tailor solutions to client needs.
• Serve as first regional hire: design sales plans and budgets.
• Propose new product development ideas - spanning tea, food or beverages - in collaboration with our R&D team in China.
• Identify key customers, conduct regular visits, manage client relationships, address complaints or requests, and ensure long-term cooperation.
• Handle import/export operations as needed.
• Represent the company at relevant exhibitions, business negotiations, and large-scale project cooperation.
• Prepare periodic market development reports and present monthly sales performance updates to the Vice President overseeing overseas markets.
• Develop and execute business and marketing strategies to identify growth opportunities and achieve sustainable sales growth.

What We Are Looking For

Must-Have

• Diploma or Degree in Business, Marketing or related field.
• At least 5 years’ relevant experience in FMCG / F&B / Catering / Wholesale industries.
• Strong skills in market analysis, channel development and business negotiation.
• Strong track record in B2B business development, channel building and key account management.
• Business mindset, target-driven, able to thrive under pressure; flexible and willing to travel frequently as needed.
• Fluent in both English and Mandarin.

Preferred

• Experience working with matcha, coffee, bubble-tea or food/beverage ingredient suppliers is a plus.
• Having an existing network or resources in F&B supply, coffee/bubble-tea chains, catering or bakery industries - able to bring your own sales contacts and clients.
• Prior wholesale or export experience.
• Ability to communicate in French is a plus.