Sales Manager

Ashley Canada - The Dufresne Group; St. James Industrial; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Competitive salary of $55,000–$65,000,

quarterly bonus eligibility

Benefits, educational assistance and "

employee discounts

Career growth and world-class training

Collaborative environment with one of

Job summary

The Dufresne Group and Ashley Canada are seeking an experienced Sales Manager to lead our Manitoba showroom. You will drive sales, margin, conversion and other key measures while coaching a high-performing team to deliver exceptional guest experiences.

You will mentor staff, review performance trends, run training sessions and collaborate with the General Sales Manager on store priorities, ensuring showroom standards and guest satisfaction.

Qualifications

• 3–5 years of sales leadership experience, preferably in retail or hospitality.
• Experience coaching a team accountable for performance targets.
• Strong leadership, communication and relationship-building skills.
• Ability to interpret results and turn them into clear actions.
• Post-secondary education is an asset; equivalent experience will be considered.
• Availability for days, evenings and weekends.
• Satisfactory Criminal Record Check may be required.

Responsibilities

• Lead the team in achieving store goals for sales, margin, conversion and other key measures
• Coach and develop team members to strengthen individual and store performance
• Build an engaged, accountable team through feedback, recognition and performance management
• Lead team meetings, training and performance discussions
• Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement
• Review performance trends and implement action plans
• Ensure every guest receives exceptional service
• Partner with the General Sales Manager and Store Operations Team on store priorities
• Maintain showroom standards and ensure policies and processes are followed
• Support the attraction, onboarding and retention of a strong team

Skills

Sales leadership

Coaching

Communication

Analytics

Availability

Criminal record check

Education

Post-secondary education is an asset

Job description

Description

At The Dufresne Group, we help people create homes they love. As Canada’s largest Ashley licensee, we’re proud to Make Life Better for our guests, teams and communities.

What You’ll Love

• Competitive salary of $55,000–$65,000, plus quarterly bonus eligibility
• Benefits, educational assistance and employee discounts
• Career growth and world-class training
• A collaborative environment with one of Canada’s Best Managed Companies

As the Sales Manager, You Will

• Lead the team in achieving store goals for sales, margin, conversion and other key measures
• Coach and develop team members to strengthen individual and store performance
• Build an engaged, accountable team through feedback, recognition and performance management
• Lead team meetings, training and performance discussions
• Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement
• Review performance trends and implement action plans
• Ensure every guest receives exceptional service
• Partner with the General Sales Manager and Store Operations Team on store priorities
• Maintain showroom standards and ensure policies and processes are followed
• Support the attraction, onboarding and retention of a strong team

What You Bring

• 3–5 years of sales leadership experience, preferably in retail or hospitality
• Experience coaching a team accountable for performance targets
• Strong leadership, communication and relationship-building skills
• Ability to interpret results and turn them into clear actions
• Post-secondary education is an asset; equivalent experience will be considered
• Availability for days, evenings and weekends
• Satisfactory Criminal Record Check may be required