Sales Manager

Dilawri Group of Companies; Richmond; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Discounted employee vehicle purchase |

Coaching & training programs

Health & dental plans

Wellness & assistance programs

Employee social events

Job summary

Mercedes-Benz Richmond, part of the Dilawri Group of Companies, seeks a results-driven Sales Manager to oversee the New and Used Sales Departments. You will plan, organize, and manage sales operations to meet performance targets while upholding the highest dealership standards.

You will lead training and development for sales staff, maintain administrative accuracy, and coordinate with Service, Parts, and Business Office to ensure customer satisfaction and consistent department results.

Qualifications

• Proven automotive sales management experience (new and/or used vehicles).
• Strong understanding of dealership operations, sales processes, and inventory planning.
• Proficiency with CRM systems and sales tracking tools.
• Ability to evaluate sales performance and create effective development plans.

Responsibilities

• Establish long- and short-range goals for assigned sales staff.
• Guide salespeople in setting and achieving individual objectives.
• Recommend optimal new vehicle inventory based on sales rate and stock levels.
• Set gross profit and sales objectives and monitor weekly performance.
• Assist with forecasting, budgeting, and expense management for the New/Used Car Department.
• Coordinate sales operations with Service, Parts, and Business Office.
• Review customer follow-up and ensure planned contact through CRM.

Skills

Leadership

Communication

Coaching

Team building

Tools

CRM software

Job description

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Dilawri Overview

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the

Position Overview

Mercedes-Benz Richmond is seeking a results‑driven and experienced Sales Manager to support the General Manager in overseeing all activities within the New and Used Sales Departments. This role is responsible for planning, organizing, and managing sales operations, ensuring sales teams meet performance targets, and maintaining the highest dealership standards.

The Sales Manager will lead all training and development initiatives for sales staff, maintain administrative accuracy, and uphold dealership processes. Working closely with sales teams, departmental leaders, and the General Manager, this role ensures strong customer satisfaction, effective sales execution, and consistent achievement of departmental goals.

Compensation For This Position Is Commission Based.

Primary Duties and Responsibilities

• Establish long‑and short‑range goals for assigned sales staff.
• Guide salespeople in setting and achieving individual objectives.
• Recommend optimal new vehicle inventory based on sales rate and stock levels.
• Set gross profit and sales objectives and monitor weekly performance.
• Assist with forecasting, budgeting, and expense management for the New/Used Car Department.
• Communicate and enforce dealership policies and procedures.
• Conduct daily one‑on‑one meetings and assist salespeople with customers.
• Ensure sales staff plan daily activities using CRM (calls, emails, appointments).
• Hire, train, motivate, and manage performance of all new/used vehicle sales employees.
• Evaluate monthly sales performance and complete quarterly reviews.
• Develop individualized training and improvement plans.
• Conduct daily/weekly sales and manufacturer training sessions.
• Support programs to increase new/used car gross and F&I penetration.
• Hold sales staff accountable for CRM usage and prospecting efforts.
• Coordinate sales operations with Service, Parts, and Business Office.
• Assist in planning programs to support staff in reaching objectives.
• Handle sales staff concerns and recommend dismissal when necessary.
• Review customer follow-up and ensure planned contact through CRM.
• Review sales records to identify performance trends.
• Support dealership image through coordinated sales initiatives.
• Assist in advertising campaigns and promotions.
• Collaborate with other Sales Managers for professional development.

Experience

Qualifications Required

• Proven automotive sales management experience (new and/or used vehicles)
• Strong understanding of dealership operations, sales processes, and inventory planning
• Proficiency with CRM systems and sales tracking tools
• Ability to evaluate sales performance and create effective development plans

Skills & Competencies

• Strong leadership and team‑building skills
• Excellent communication, coaching, and interpersonal abilities
• Strong organizational and time‑management skills
• Ability to enforce policies, maintain accountability, and uphold high standards
• Strong problem‑solving skills with a customer‑focused mindset
• Ability to collaborate effectively across multiple dealership departments

Additional Requirement

• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

• Discounted employee vehicle purchase program
• Job‑specific coaching & training programs
• Comprehensive health & dental plans
• Employee wellness & assistance programs
• Employee social events

Build your career with a team that is driven by excellence, integrity and innovation.

Discover Dilawri.