Sales Manager

The Dufresne Group/Ashley Canada; Regina; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Benefits

Educational assistance

Employee discounts

Training program

Job summary

Ashley Canada Regina is hiring a Sales Manager to lead the Regina store team at 2835 Quance St E. You will drive sales performance, coach staff, and align actions with company strategies to deliver strong guest experiences.

We seek a candidate with 3–5 years in sales and at least 2 years in leadership, able to interpret sales data and turn insights into actions. This role offers comprehensive benefits and growth opportunities within a supported, high-energy team.

Qualifications

• 3–5 years of progressive sales experience with a track record of achieving targets.
• At least 2 years of leadership, supervisory or management experience in a sales-driven environment.
• Experience coaching individuals or teams and holding people accountable for results.
• Confidence interpreting sales data and turning it into clear actions.
• Strong business judgment, communication and relationship-building skills.

Responsibilities

• Lead day-to-day sales-floor performance and drive results across sales, margin, conversion, average sale, bedding and other key measures.
• Coach and develop Sales Team Members to achieve individual and store goals.
• Review performance trends, identify gaps and turn insights into focused coaching and action plans.
• Build an engaged, accountable and results-oriented team through consistent feedback, training and performance management.
• Lead team meetings and reinforce company sales strategies, promotions, product knowledge and selling processes.
• Monitor guest traffic, sales opportunities, staffing coverage and competitor activity.
• Ensure guests receive accurate product information, order details and delivery expectations.
• Maintain strong presentation standards throughout the store, including the Bedding Gallery and Dream Destination.
• Partner with the General Sales Manager on recruitment, onboarding, team development and store priorities.
• Support sales forecasting, business planning and financial-performance reviews.
• Participate in store initiatives and cross-functional projects while developing toward future General Sales Manager opportunities.
• Demonstrate TDG's Core Values and help create a respectful, engaging and high-performing workplace.

Skills

Leadership

Coaching

Sales analytics

Communication

Relationship building

Education

Post-secondary education in business/marketing/related field

Job description

Ashley Canada - Regina
2835 Quance St E
Regina, SK S4V 3B7, CAN

Description

At The Dufresne Group, we help people create homes they love. As Canada's largest Ashley licensee and one of Canada's Best Managed Companies, we're proud to Make Life Better for our guests, teams and communities.

Ashley Canada is looking for a Sales Manager to join our Regina store at 2835 Quance St E.

What You'll Love

• Competitive salary of $55,000-$65,000, plus quarterly bonus eligibility
• Comprehensive benefits, educational assistance and employee discounts
• World-class training and opportunities for career growth
• A collaborative environment where your leadership and ideas can make an impact

What You'll Do

• Lead day-to-day sales-floor performance and drive results across sales, margin, conversion, average sale, bedding and other key measures
• Coach and develop Sales Team Members to achieve individual and store goals
• Review performance trends, identify gaps and turn insights into focused coaching and action plans
• Build an engaged, accountable and results-oriented team through consistent feedback, training and performance management
• Lead team meetings and reinforce company sales strategies, promotions, product knowledge and selling processes
• Monitor guest traffic, sales opportunities, staffing coverage and competitor activity
• Ensure guests receive accurate product information, order details and delivery expectations
• Maintain strong presentation standards throughout the store, including the Bedding Gallery and Dream Destination
• Partner with the General Sales Manager on recruitment, onboarding, team development and store priorities
• Support sales forecasting, business planning and financial-performance reviews
• Participate in store initiatives and cross-functional projects while developing toward future General Sales Manager opportunities
• Demonstrate TDG's Core Values and help create a respectful, engaging and high-performing workplace

What You Bring

• 3-5 years of progressive sales or retail experience with a record of achieving performance targets
• At least two years of leadership, supervisory or management experience in a sales-driven environment
• Experience coaching individuals or teams and holding people accountable for results
• Confidence interpreting sales data and turning it into clear actions
• Strong business judgment, communication and relationship-building skills
• Experience in furniture, mattresses, retail, hospitality or another guest-focused sales environment is preferred
• Post-secondary education in business, marketing or a related field is an asset; a combination of education and experience will be considered
• Willingness to complete required sales, product and Sleep Systems training
• Availability to work a flexible retail schedule, including days, evenings and weekends
• Ability to remain on your feet for extended periods and lift or carry up to 25 pounds; reasonable accommodations are available
• A satisfactory Criminal Record Check may be required