Sales Manager

The Dufresne Group; Red Deer; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Benefits

Educational assistance

Employee discounts

Career growth

Job summary

The Dufresne Group is seeking a Sales Manager for our Red Deer Ashley Canada store at 110-5250 22 St. In this role, you will lead day-to-day sales-floor performance, coach the sales team, and drive results across key metrics while ensuring exceptional guest experiences.

We offer a competitive salary of $55,000–$65,000 with quarterly bonus eligibility, benefits, educational assistance and employee discounts. Join a collaborative environment recognized as one of Canada’s Best Managed Companies.

Qualifications

• Proven leadership with 2+ years in a sales-driven environment.
• Experience coaching individuals or teams and driving performance.
• Ability to interpret sales data and translate into actions.
• Strong business judgment, communication, and relationship-building skills.

Responsibilities

• Lead day-to-day sales-floor performance and drive results across sales, margin, conversion, and key measures.
• Coach and develop Sales Team Members to meet store goals.
• Review performance trends and translate insights into coaching actions.
• Build an engaged, accountable team through feedback, training and performance management.
• Lead team meetings and reinforce sales strategies, promotions, product knowledge and processes.
• Monitor guest traffic, opportunities, staffing, and competitor activity.
• Ensure guests receive accurate product information and delivery expectations.
• Partner with the General Sales Manager on recruitment, onboarding and priorities.
• Support sales forecasting, business planning and financial-performance reviews.
• Participate in store initiatives and cross-functional projects toward future leadership opportunities.

Skills

Leadership

Coaching

Sales targets

Data interpretation

Communication

Education

Business/Marketing degree (asset)

Job description

At The Dufresne Group, we help people create homes they love. As Canada’s largest Ashley licensee and one of Canada’s Best Managed Companies, we’re proud to Make Life Better for our guests, teams and communities.

Ashley Canada is looking for a Sales Manager to join our Red Deer store at 110-5250 22 St.

What You’ll Love

• Competitive salary of $55,000–$65,000, plus quarterly bonus eligibility
• Benefits, educational assistance and employee discounts
• Career growth and world-class training
• A collaborative environment with one of Canada’s Best Managed Companies

What You'll Do

• Lead day-to-day sales-floor performance and drive results across sales, margin, conversion, average sale, bedding and other key measures
• Coach and develop Sales Team Members to achieve individual and store goals
• Review performance trends, identify gaps and turn insights into focused coaching and action plans
• Build an engaged, accountable and results-oriented team through consistent feedback, training and performance management
• Lead team meetings and reinforce company sales strategies, promotions, product knowledge and selling processes
• Monitor guest traffic, sales opportunities, staffing coverage and competitor activity
• Ensure guests receive accurate product information, order details and delivery expectations
• Maintain strong presentation standards throughout the store, including the Bedding Gallery and Dream Destination
• Partner with the General Sales Manager on recruitment, onboarding, team development and store priorities
• Support sales forecasting, business planning and financial-performance reviews
• Participate in store initiatives and cross-functional projects while developing toward future General Sales Manager opportunities
• Demonstrate TDG’s Core Values and help create a respectful, engaging and high-performing workplace

What You Bring

• 3–5 years of progressive sales or retail experience with a record of achieving performance targets
• At least two years of leadership, supervisory or management experience in a sales-driven environment
• Experience coaching individuals or teams and holding people accountable for results
• Confidence interpreting sales data and turning it into clear actions
• Strong business judgment, communication and relationship-building skills
• Experience in furniture, mattresses, retail, hospitality or another guest-focused sales environment is preferred
• Post-secondary education in business, marketing or a related field is an asset; a combination of education and experience will be considered
• Willingness to complete required sales, product and Sleep Systems training
• Availability to work a flexible retail schedule, including days, evenings and weekends
• Ability to remain on your feet for extended periods and lift or carry up to 25 pounds; reasonable accommodations are available
• A satisfactory Criminal Record Check may be required

Ready to lead performance, grow your team and take the next step in your retail leadership career?

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