Sales Manager

The Dufresne Group; Red Deer; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Benefits

Educational assistance

Employee discounts

Career growth

Training

Job summary

Ashley Canada, part of The Dufresne Group, seeks a Sales Manager for our Red Deer store at 110-5250 22 St. This leadership role focuses on coaching the sales team, improving store performance and creating an exceptional guest experience.

You will lead the team to meet sales, margin and conversion targets; coach, develop and recognize staff; and partner with the General Sales Manager to drive priorities. Availability includes days, evenings and weekends.

Qualifications

• 3–5 years of sales leadership experience, preferably in retail or hospitality.
• Experience coaching a team accountable for performance targets.
• Availability for days, evenings and weekends.

Responsibilities

• Lead the team in achieving store goals for sales, margin, conversion and other key measures.
• Coach and develop team members to strengthen individual and store performance.
• Build an engaged, accountable team through feedback, recognition and performance management.
• Lead team meetings, training and performance discussions.
• Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement.
• Review performance trends and implement action plans.
• Ensure every guest receives exceptional service.
• Partner with the General Sales Manager and Store Operations Team on store priorities.
• Maintain showroom standards and ensure policies and processes are followed.
• Support the attraction, onboarding and retention of a strong team.

Skills

Sales leadership

Coaching

Communication

Relationship-building

Interpret results

Education

Post-secondary education

Job description

At The Dufresne Group, we help people create homes they love. As Canada’s largest Ashley licensee, we’re proud to Make Life Better for our guests, teams and communities.

Ashley Canada is seeking a Sales Manager for our Red Deer store at 110-5250 22 St. This leadership role focuses on coaching the sales team, improving store performance and creating an exceptional guest experience.

What You’ll Love

• Competitive salary of $55,000–$65,000, plus quarterly bonus eligibility
• Benefits, educational assistance and employee discounts
• Career growth and world-class training
• A collaborative environment with one of Canada’s Best Managed Companies

As the Sales Manager, You Will

• Lead the team in achieving store goals for sales, margin, conversion and other key measures
• Coach and develop team members to strengthen individual and store performance
• Build an engaged, accountable team through feedback, recognition and performance management
• Lead team meetings, training and performance discussions
• Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement
• Review performance trends and implement action plans
• Ensure every guest receives exceptional service
• Partner with the General Sales Manager and Store Operations Team on store priorities
• Maintain showroom standards and ensure policies and processes are followed
• Support the attraction, onboarding and retention of a strong team

What You Bring

• 3–5 years of sales leadership experience, preferably in retail or hospitality
• Experience coaching a team accountable for performance targets
• Strong leadership, communication and relationship-building skills
• Ability to interpret results and turn them into clear actions
• Post-secondary education is an asset; equivalent experience will be considered
• Availability for days, evenings and weekends
• Satisfactory Criminal Record Check may be required

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