Sales Executive

Seed Sales; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A fast-growth ecommerce firm in Canada is looking for a Sales Executive to drive inbound demand and build an outbound pipeline. The candidate will manage high-volume leads, run targeted campaigns, and ensure high-quality interactions. Ideal applicants should have over 2 years in B2B sales, experience with outbound prospecting, and strong communication skills. Compensation is based on a base salary plus uncapped performance-driven commission.

Qualifications

• 2+ years in BDR, SDR, or AE role selling B2B services.
• Proven ability to run real discovery calls.
• Experience with outbound prospecting (cold calling and email sequences).

Responsibilities

• Own inbound demand and build outbound pipeline.
• Respond to new booked leads immediately.
• Execute targeted cold calling campaigns.

Skills

B2B sales experience

Outbound prospecting

Strong communication skills

Emotional self-regulation

Job description

A fractional CFO and strategic finance partner for fast-growth ecommerce, CPG, and SaaS companies — driving cash flow optimization, margin improvement, and scalable financial strategy to fuel smarter growth.

Role Description

We are hiring a Sales Executive to own inbound demand and build outbound pipeline from first contact through booked, qualified conversations and eventually to closed audits. You will work high-volume inbound leads, run targeted outbound campaigns to enterprise prospects, qualify decisively, deliver value on every interaction, and ensure that leadership only spends time with serious, qualified prospects.

• Respond to new booked leads immediately (minutes, not hours)
• Proactively work inbound leads that meet revenue thresholds
• Call, text, email, and follow up persistently and professionally
• Increase speed-to-lead, show rate, and qualification rate
• Execute targeted cold calling campaigns to enterprise eCommerce and CPG brands
• Build and manage outbound email sequences to high-value prospects
• Research and identify ideal-fit accounts within the $20–$80MM revenue range
• Personalize outreach using prospect's financials, growth signals, and operational blind spots
• Generate qualified meetings from outbound efforts alongside inbound pipeline
• Collaborate with leadership to refine enterprise messaging and ICP targeting

Qualifications

• 2+ years in BDR, SDR, or AE role selling B2B services
• Proven ability to run real discovery calls
• Strong phone presence and comfort with live calling
• Experience with outbound prospecting (cold calling and email sequences)
• Ability to follow scripts and adapt intelligently
• High emotional self-regulation and resilience
• Self-directed learner — you improve your own sales skills
• Strong written and verbal communication

Compensation

• Base + performance-based uncapped commission