Sales & Events Coordinator

Banff Collection by InnVest Hotels; Banff; On-site; CAD 60,000 - 90,000; Full time

Job summary

InnVest, owner of hotels across Canada, is seeking a Sales & Marketing professional to drive SMERF and athletic group opportunities, manage group events from inquiry to post-event follow-up, and support administration and marketing efforts. This role requires strong relationship-building, organizational skills, and a proactive approach to new business development.

You will coordinate room blocks, billing, catering, and BEOs, while maintaining CRM records and assisting with social media content

Responsibilities

• Actively identify and develop opportunities within SMERF and Athletic segments.
• Generate new business through inquiries, site tours, and outbound prospecting.
• Build and maintain strong client relationships to drive repeat business and long-term account growth.
• Manage client communication pre arrival, in house, and post event to ensure satisfaction and re solicitation opportunities.
• Conduct market research to identify trends, target accounts, and competitive insights.
• Assist in drafting proposals and contracts.
• Support rate code and block builds within the PMS.
• Participate in annual sales planning and monthly sales and budget meetings.
• Act as the primary liaison once contracts are executed, ensuring smooth and professional communication throughout the lifecycle of the group.
• Coordinate all group and event logistics including: Room block management, Rooming lists, Payment collection, Group meals and catering functions, BEO preparation, Group file preparation, Final billing.
• Lead internal coordination with hotel departments to ensure all event details are executed as contracted.
• Support and/or lead BEO meetings to align operations with client expectations.
• Maintain accurate arrival calendars and catering revenue reporting.
• Conduct post event follow up and evaluations to identify gaps and opportunities.
• Maintain accurate records in CRM and PMS systems, including client profiles, group details, and sales activities.
• Support the sales team with administrative tasks including reporting, documentation, and file management.
• Assist with VIP arrivals, welcome amenities, and special requests.
• Ensure all group documentation is complete, organized, and accessible.
• Generate ideas and contribute to the monthly social media content calendar to support brand awareness and engagement.

Job description

THE COMPANY:

Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an opportunity to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.

With over 75 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 70 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

Activities:

Sales & Business Development

• Actively identify and develop opportunities within SMERF and Athletic segments.
• Generate new business through inquiries, site tours, and outbound prospecting.
• Build and maintain strong client relationships to drive repeat business and long-term account growth.
• Manage client communication pre arrival, in house, and post event to ensure satisfaction and re solicitation opportunities.
• Conduct market research to identify trends, target accounts, and competitive insights.
• Assist in drafting proposals and contracts
• Support rate code and block builds within the PMS.
• Participate in annual sales planning and monthly sales and budget meetings.

Event & Group Coordination

• Act as the primary liaison once contracts are executed, ensuring smooth and professional communication throughout the lifecycle of the group.
• Coordinate all group and event logistics including:
• Room block management
• Rooming lists
• Payment collection
• Group meals and catering functions
• BEO preparation
• Group file preparation
• Final billing
• Lead internal coordination with hotel departments to ensure all event details are executed as contracted.
• Support and/or lead BEO meetings to align operations with client expectations.
• Maintain accurate arrival calendars and catering revenue reporting.
• Conduct post event follow up and evaluations to identify gaps and opportunities.

Sales Administration

• Maintain accurate records in CRM and PMS systems, including client profiles, group details, and sales activities.
• Support the sales team with administrative tasks including reporting, documentation, and file management.
• Assist with VIP arrivals, welcome amenities, and special requests.
• Ensure all group documentation is complete, organized, and accessible.

Marketing Support

• Generate ideas and contribute to the monthly social media content calendar to support brand awareness and engagement.

Miscellaneous

• Perform additional duties as assigned by the Director of Sales and Marketing, Sales Manager and General Manager.