Sales Enablement Manager

Libro Credit Union; London; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salaries

Generous vacation time

Wellness program

Staff banking specialists

Tuition assistance

Job summary

Libro Credit Union, a growing financial services co-operative, seeks a Sales Enablement Manager in London Administration on a full-time basis. The role focuses on designing sales frameworks, optimizing CRM, and aligning campaigns with growth objectives to drive revenue and owner value.

Candidates should have a university degree in business/finance and 5+ years in sales enablement or related fields, with strong CRM and cross-functional collaboration skills.

Qualifications

• University degree in Business, Finance or related field.
• 5+ years in sales enablement, business development, or sales operations in financial services.
• Strong understanding of sales cycles and CRM platforms.
• Data-driven decision making and strategic thinking.

Responsibilities

• Develop and implement sales planning aligned with growth objectives.
• Lead branch strategy and resource allocation to maximize sales.
• Create annual/quarterly sales plans with forecasts and targets.
• Optimize CRM usage across the full sales cycle from lead to close.
• Design dashboards to track KPIs across branches.
• Design and manage sales incentive programs with transparency.

Skills

Sales enablement

CRM platforms

Data-driven decisions

Strategic thinking

Communication skills

Cross-functional collaboration

Education

University degree in Business or related field

Job description

Career Opportunity

Libro Credit Union is growing!

Join Libro Credit Union a full-time Sales Enablement Manager - London Administration

At Libro Credit Union, every employee and every customer aremembres. Everything we do is about strengthening financial well-being for a better tomorrow.

As a Certified B Corporation ©, we use business as a force for good. That means:

• Empowering people to live their most fulfilled lives.
• Supporting businesses and communities to thrive.
• Caring for the planet and economic growth through sustainable practices.

Libro invests in our employee’s development and career ambitions. We value candidates who are accountable, courageous, inclusive, driven to perform and have a passion for supporting people, local business and communities in strengthening their financial well-being.

We are currently hiring a full-time Sale s EnablementManager to support our London Administration team. This job posting is fo r an existing vacancy.

The Sales Enablement Manager contributes to the achievement of the vision of the Business Effectiveness team in both the Personal Lending and Sales segment as well as the Business and Agricultural segment of the credit union.

The Sales Enablement Manager plays a key role in driving the performance, productivity, and efficiency of the credit union's distribution channels - including branch network and alternative channels and includes all lines of business. As a strategic partner within the Business Effectiveness team, this individual is responsible for designing and optimizing sales frameworks, tools, and processes that support effective Owner engagement and revenue growth. This role will focus on equipping all sales and Owner-facing teams with the tools, insights, and strategies needed to maximize owner value, operational efficiency, and portfolio performance.

This role ensures alignment across sales planning, lead management, CRM optimization, and campaign execution - empowering front-line staff to deliver exceptional service and meet key business objectives.

The base salary will be determined based on skills, experience, qualifications, education/training and internal equity. Our compensation practices are equitable and transparent, and support progression through the salary range as employees grow in the role.

The Role:

• Develop and implement targeted business planning processes in collaboration with branch leadership to align sales activities with corporate growth objectives.
• Lead branch strategy development to ensure optimal resource allocation, member accessibility, and sales opportunity maximization.
• Lead the creation and refinement of annual and quarterly sales plans, incorporating corporate priorities, product and service initiatives, and market opportunities. Collaborate with Finance and Analytics teams to forecast sales performance and set realistic, stretch targets for regions, branches, and sales teams.
• Champion continuous CRM platform optimization, ensuring tools are fully leveraged to manage the full sales cycle - from lead generation and qualification, through to calls, appointments, and closed sales.
• Drive activity management strategies to monitor and improve key sales behaviors and ensure high-value interactions are prioritized.
• Collaborate with Marketing and Product teams on campaign planning, ensuring branch readiness and seamless promotional execution that supports member engagement and product uptake.
• Translate high-level promotional strategies into tactical execution guides, outlining the specific sales behaviors, scripts, talking points, owner scenarios, and success metrics for frontline teams. Ensure consistent delivery across all sales channels.
• Create structured processes for capturing frontline feedback on campaign relevance, clarity, and effectiveness. Use insights to inform future campaign design and enhance cross-functional collaboration.
• Oversee the end-to-end leads management process, establishing efficient systems to track, distribute, and nurture leads.
• Partner with Relationship Managers and advisors in implementing best practices in portfolio management, focusing on growth, retention, and cross-sell strategies.
• Lead efforts in sales performance tracking by designing actionable dashboards and reporting tools to monitor KPIs across branches and sales teams.
• Design and manage sales incentive programs that drive behavior aligned with business priorities, ensuring transparency and fairness in execution.

What We’re Looking For:

• University Degree in Business, Finance or related field.
• 5+ years of experience in sales enablement, business development, or sales operations within a financial services environment.
• Strong understanding of sales cycles, CRM platforms, and data-driven decision-making.
• Strategic thinker with the ability to translate business goals into frontline action plans.
• Excellent communication, facilitation, and collaboration skills across cross-functional teams.
• A passion for helping people grow their financial well-being.
• Display Libro’s values of Accountability, Courage, High Performance and Inclusive Mindset.

We Offer Total Reward Programs to Set You Up for Success In & Outside of Work:

• Competitive salaries, benefit packages, pension plans, & incentive programs, that value your dedication.
• Generous vacation time.
• Employee wellness program, Employee & Family Assistance Program, fitness club discounts, technology offers, travel and entertainment deals.
• Dedicated staff banking specialists to support strengthening your own financial well-being! Staff accounts and staff rates on products and services.
• We believe in developing internal talent. Unlock your potential with tuition assistance and opportunities for advancement.

If you're passionate about helping your community, interested in being part of a remarkable team, and want to do your part to strengthen financial well-being for a better tomorrow - we want to hear from you!

Libro is committed to fostering a safe, healthy, and inclusive work environment that inspires respect. As an inclusive employer we are committed to providing a fully accessible recruitment process. Email us at [e-mail] any time during the recruitment process to let us know what supports you may need to be successful.

Please note the expected salary range for this role is available on the Libro Careers site, where candidates are required to apply.

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