Sales Development Representative (Canada) - 100% Remote

The Pipeline Group; Ottawa; Remote; CAD 50,000 - 70,000; Part time

Benefits offered by this job

Remote work

Growth opportunities

Home office equipment

Contract→ potential permanent

Job summary

The Pipeline Group is hiring a Sales Development Representative (SDR) for a fully remote role based in Canada. You will identify and connect with prospects for B2B technology clients, handling outbound outreach, account research, and early-stage pipeline development.

Starting with our certification program, you will progress to client work, collaborating with Account Executives to drive meetings and opportunities while learning varied messaging strategies and go-to-market approaches.

Qualifications

• Fluent English (C1 or higher) is required.
• Must be based in Canada to service timezone.
• Strong verbal and written communication skills.
• Demonstrated business acumen and customer focus.
• Strong sales instincts with measurable goal orientation.
• Experience working toward measurable goals, targets, or performance expectations.

Responsibilities

• Connect with prospective customers through cold calling, email, and LinkedIn outreach.
• Research target accounts and identify key decision-makers.
• Build relationships and start conversations with prospects, including executives.
• Partner with Account Executives to schedule qualified sales meetings and create pipeline opportunities.
• Track activity and progress toward clearly defined sales goals and quotas.
• Use CRM tools and prospecting platforms to support outreach.

Skills

English fluency

Communication

Goal oriented

Remote work readiness

Self-motivated

Business acumen

Tools

Salesforce

Job description

The Pipeline Group (TPG) helps B2B technology companies build and grow their sales pipelines through our SDR-as-a-Service model. We combine talented sales professionals, proprietary technology, industry-leading training, data services, and hands‑on program support to help our clients connect with the right prospects and create meaningful sales opportunities.

TPG has been recognized on theInc. 5000 list of fastest-growing privately held companies in the U.S. for six consecutive years.

For our Sales Development Representatives, working at TPG is a little different from joining an internal sales team at one company. You'll have the opportunity to work across different B2B technology companies, industries, sales strategies, and go‑to‑market motions, giving you the chance to build a broader sales skill set while working fully remote.

We're a fast-moving team where you'll have clear performance goals, regular feedback, and opportunities to keep developing your skills. Because our business supports different client programs, priorities and needs can change. The people who tend to thrive here are curious, adaptable, and proactive. They ask good questions, take ownership, use good judgment, and know how to keep moving when something changes.

If you're motivated by results, enjoy learning new things, and want exposure to different sides of B2B technology sales, TPG gives you the opportunity to build that experience.

THE OPPORTUNITY

If you're motivated by goals, enjoy connecting with people, and want to build real experience in B2B technology sales, ourSales Development Representative (SDR)role gives you the opportunity to do exactly that.

As an SDR at TPG, you'll work directly on sales programs for B2B technology companies, helping identify the right prospects, start meaningful conversations, and create qualified sales opportunities.

Along the way, you'll build hands‑on experience inoutbound sales, business development, cold calling, account research, prospecting, messaging, objection handling, and pipeline generationwhile learning how different technology companies take their products to market.

You'll begin with TPG's Certification Program before moving into client work, and you'll continue learning as you gain exposure to different industries, buyers, messaging strategies, and sales motions.

This is ahigh‑activity, performance‑focused sales role, so your activity and results will be measured. If you're someone who gets genuine satisfaction from hitting a goal, seeing your numbers move, and getting better at your craft, there's a lot of opportunity to build here.

Because our SDRs support client programs, you'll also need to be comfortable learning quickly and adapting your approach as client needs, messaging, and priorities evolve. We value people who can think beyond the task in front of them, communicate thoughtfully, and use good judgment when something isn't going according to plan.

You don't need to come from one exact background to build a successful sales career at TPG. If you have the core skills we're looking for and the drive to learn, perform, and keep improving, we want to hear from you.

WHAT YOU'LL DO

You'll begin with TPG's Certification Program to learn our approach, tools, and expectations before moving into client work.

Once certified, you'll:

Connect with prospective customers through cold calling, email, and LinkedIn outreach

Research target accounts and identify key decision‑makers

Build relationships and start conversations with prospects, including executives

Partner with Account Executives to schedule qualified sales meetings and create pipeline opportunities

Participate in prospect meetings and help track follow‑up actions

Learn and apply different client messaging, sales strategies, and go‑to‑market approaches

Track activity and progress toward clearly defined sales goals and quotas

Use AI‑enabled sales tools, CRM technology, and prospecting platforms to support your outreach

Share feedback with Enablement and Program Management to help strengthen campaigns and messaging

This is an outbound sales and business development role, so you should be comfortable spending a meaningful part of your day prospecting, cold calling, and speaking with potential customers.

WHAT HELPS PEOPLE SUCCEED HERE

Our strongest Sales Development Representatives tend to be:

Proactive: You don't wait for someone to notice a problem before raising it or working toward a solution.

Energized by wins:You love setting a goal, chasing it down, and seeing the results. Hitting your number genuinely motivates you, and you enjoy celebrating wins, both your own and your team's.

Adaptable: You can shift gears when client needs, messaging, or priorities change.

Thoughtful communicators: You know how to read the room, adjust your approach, and communicate professionally with different personalities.

Accountable: You understand your goals, pay attention to your performance, and take ownership of improving.

Coachable: You can receive direct feedback, apply it, and keep moving forward.

Resourceful: You use the information and tools available to figure things out rather than needing every answer handed to you.

Resilient: You understand that rejection and difficult days are part of outbound sales.

Team‑oriented: You know when to work independently and when to pull others in to get to a better outcome.

QUALIFICATIONS

To be considered for this role, candidates should bring:

Fluency in English (C1 levels or higher) is required; proficiency in French is a plus

Must be based in Canadato service our clientele and the timezone

S trong verbal and written communication skills, with the ability to build rapport and communicate professionally with a variety of audiences

Demonstrated business acumen and the ability to understand business challenges, priorities, and customer needs

Strong sales instincts, including the ability to ask thoughtful questions, uncover needs, navigate objections, and move conversations toward a next step

Experience working toward measurable goals, targets, or performance expectations

Sound judgment, professionalism, and the ability to navigate changing priorities

Ability to receive coaching, apply feedback, and demonstrate continuous improvement

Comfort working independently in a remote environment while remaining accountable and connected to the broader team

Remote work readiness: Because this is a fully remote role, you must have a reliable high‑speed internet connection with a minimum download speed of100 Mbps, which will be verified as part of the hiring process.

Previous experience as anSDR, BDR, Sales Representative, or in B2B prospectingis strongly preferred. Experience with Salesforce or another CRM is a plus.

We recognize that relevant experience can come from different backgrounds. If you meet the core qualifications above and believe your experience translates well to B2B sales, we encourage you to apply.

WHAT'S IN IT FOR YOU

Remote work:This is a permanently remote position, so there's no daily commute.

Competitive earning opportunity:This role offers a competitive base salary plus commission that rewards you for hitting your goals.

Growth opportunities:The Sales Development Representative role can serve as a foundation for continued growth within TPG as you build your skills, performance, and experience.

Home office equipment: TPG provides the equipment you need to work remotely, including a laptop, desk, and chair.

• Evaluation to Hire Model:The role will begin as an independent contractor position, with the opportunity to transition into an EOR (Employer of Record) employment model based on performance and business needs.

READY TO TAKE THE NEXT STEP?

If you're someone who takes initiative, communicates well, learns quickly, and is motivated by seeing your work turn into measurable results, we want to hear from you.

At TPG, you'll have the opportunity to build real B2B sales experience, work across growing technology companies, and strengthen skills that can take you further in your sales career.

And because we know applying takes time, every application is reviewed by our Recruiting team within 7 days of submission.

If you're ready to put your skills to work and keep building on them, apply today. We'd love to learn more about you.

Please note we are not able to offer sponsorship of visas at this time.

An offer of engagement for this role will be contingent upon the successful completion of a background check.