Sales Development Representative (Bilingual FR/EN)

Payworks Payroll Services Canada; Montreal (administrative region); Hybrid; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Health Spending Account

Pension plan with employer contrib.

Professional development opportunities

Volunteer days (2 per year)

Hybrid work model

3 weeks vacation to start

Lifestyle Spending Account

Office events

Job summary

Payworks Payroll Services Canada in Montreal is seeking a Sales Development Representative to drive proactive outreach, qualify leads, and support Account Executives in a fast-paced B2B environment.

Join a proudly Canadian company with a hybrid work model, flexible options, and extensive benefits including a Health Spending Account and pension contributions. You will build relationships with clients, partners, and internal teams to deliver an exceptional client experience.

Qualifications

• 1-2 years of experience in an inside B2B sales role or an equivalent combination of education and experience.
• Experience selling or supporting Payroll, HRMS, Workforce Management, or related technology solutions is considered an asset.
• Proven ability to meet or exceed sales metrics such as lead generation targets, conversion rates, and revenue goals.
• Strong communication and interpersonal skills, with the ability to build rapport and trust with prospective clients.
• Ability to identify and qualify leads through outreach channels including cold calling, email, social media, and networking.
• Strong understanding of sales processes and the ability to guide prospects through the sales funnel and overcome objections.
• Excellent organizational and time management skills, with the ability to manage multiple opportunities and priorities.
• Self-motivated and results-driven, with the ability to work independently and collaborate effectively with cross-functional teams.
• Demonstrated empathy and active listening skills to understand client challenges and tailor solutions to their needs.
• Proficiency with CRM systems and Microsoft Office tools.
• Adaptability and a willingness to learn new technologies, processes, and approaches in a fast-paced environment.
• Strong integrity and professionalism in client interactions, maintaining transparency and trust throughout the sales process.
• Ability to uncover client challenges, articulate value, and confidently address objections during sales conversations.

Responsibilities

• Conduct proactive outreach - follow up on inbound leads and engage new prospects through phone, email and digital channels, guiding from first touch to demos and pricing discussions.
• Work collaboratively with the Sales team - qualify leads, share insights, maintain clear handoffs, and provide backup coverage for Account Executives during absences.
• Maintain CRM accuracy and share feedback - keep detailed records of prospect interactions in our CRM and inform Sales and Marketing for better messaging.
• Engage with partners - collaborate with external partners and keep them informed on shared leads and relationships.

Skills

B2B Sales

Payroll/HRMS knowledge

Lead generation

Communication

Cold outreach

Sales process

Time management

Self-motivated

Empathy

CRM proficiency

Adaptability

Integrity

Value articulation

Tools

CRM software

Microsoft Office

Job description

DOING RIGHT BY PEOPLE - IT'S WHAT WE DO

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada's Best Managed Companies program. We are proudly Canadian as well as committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and more than 700 employees, we currently have an exciting opportunity on our Sales team for the right candidate. Because when it comes to great people, there's always room for one more.

WHY YOU SHOULD CHOOSE PAYWORKS

Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.

Plenty of professional development opportunities.

Community-minded culture - Receive two paid days per year to volunteer and lots of opportunity to "Pay it Forward".

Time and flexibility to meet your needs - Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.

Cool perks - Annual Lifestyle Spending Account, fun office environment and events, and more!

PROVIDE AN EXCEPTIONAL CLIENT EXPERIENCE - IT'S WHAT YOU'LL DO

• Conduct proactive outreach - You will follow up on inbound leads and engage new prospects through phone, email and digital channels. From the first touchpoint to product demos and pricing discussions, you will help prospects understand our solutions and feel confident in their decision to partner with us. You will also work toward clear sales targets and KPIs related to lead generation, outreach volume, conversion rates and revenue- taking pride in consistent, results-driven execution.
• Work collaboratively with the Sales team - You will support a seamless sales process by qualifying leads, sharing insights, maintaining clear handoffs and providing first-level backup coverage for Account Executives during absences.
• Maintain CRM accuracy and share feedback - You will keep detailed records of all prospect interactions in our CRM, ensuring smooth transitions to Implementation. You will also share insights with Sales and Marketing to help refine messaging, strategy and product alignment.
• Engage with partners - You will collaborate with external partners (like CFIB and local Chambers of Commerce) by keeping them informed on the status of shared leads and helping to maintain strong, trusted relationships.

WHAT YOU'LL NEED TO SUCCEE D

• 1-2 years of experience in an inside B2B sales role or an equivalent combination of education and experience.
• Experience selling or supporting Payroll, HRMS, Workforce Management, or related technology solutions is considered an asset.
• Proven ability to meet or exceed sales metrics such as lead generation targets, conversion rates, and revenue goals.
• Strong communication and interpersonal skills, with the ability to build rapport and trust with prospective clients.
• Ability to identify and qualify leads through outreach channels including cold calling, email, social media, and networking.
• Strong understanding of sales processes and the ability to guide prospects through the sales funnel and overcome objections.
• Excellent organizational and time management skills, with the ability to manage multiple opportunities and priorities.
• Self-motivated and results-driven, with the ability to work independently and collaborate effectively with cross-functional teams.
• Demonstrated empathy and active listening skills to understand client challenges and tailor solutions to their needs.
• Proficiency with CRM systems and Microsoft Office tools.
• Adaptability and a willingness to learn new technologies, processes, and approaches in a fast-paced environment.
• Strong integrity and professionalism in client interactions, maintaining transparency and trust throughout the sales process.
• Ability to uncover client challenges, articulate value, and confidently address objections during sales conversations.

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Sales Development Representative has the option to work fully from the Payworks office in Montreal or on a hybrid work model, working in the office at least three (3) days a week. For individuals located outside of the Montreal area, the work arrangement will be determined in consultation with and approved by the Regional Sales Manager.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Employees at Payworks' come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.

We may use AI-assisted tools for organization, sorting, and workflow management - however, we pride ourselves on a high-touch, human-centered process.

This posting is for a new position within our sales team.