Sales Development Representative

Vinyl Labs; Surrey; On-site; CAD 60,000 - 110,000; Full time

Benefits offered by this job

Health and dental coverage

Paid vacation

Company laptop

Phone and full sales software stack

Job summary

Vinyl Labs in Surrey, BC is hiring a full-time sales professional to build a national outbound pipeline and advance toward an Account Executive role. You’ll learn the product, prospect relentlessly, and move opportunities from discovery to close while growing your own book of business.

Year 1 focuses on outbound prospecting and meetings; Year 2–3 expands to account management and larger contracts, with a clear path to $1M in annual revenue as you progress.

Qualifications

• 1–3 years of outbound B2B sales experience with a track record of hitting activity and revenue metrics.
• Hunter mindset and willingness to build a long-term book of business.
• Strong verbal communication and professional phone presence.

Responsibilities

• Build pipeline through outbound prospecting, cold calls, emails, and LinkedIn outreach.
• Book and attend discovery calls, qualify fit, and move deals through the pipeline.
• Own the full sales cycle from prospecting to close and account management.
• Collaborate with senior reps and VP of Sales to refine messaging and strategy.

Skills

Outbound sales

B2B sales

Pipeline management

Tools

Apollo

Zoho

LinkedIn Sales Navigator

Job description

Full-time•Surrey, BC (on-site)•Base $60,000 CAD + 5% commission on closed revenue•Reports to: VP, National Sales

Two of our current sales reps started exactly where you’d start. Four years later, each manages over $1M in annual sales. This is that role.

About Vinyl Labs

We are a premier provider of national fleet graphics, wraps, and branding solutions. We partner with some of the biggest names in fleet and retail — Pepsi, Red Bull, Aritzia, and more — turning vehicles into high-impact mobile branding. With in-house design, production, and nationwide installation capabilities, we deliver durable graphics that drive measurable ROI for our clients.

We’re at an exciting growth stage: landing major national contracts and expanding aggressively across North America. We’re building out our sales team with two new hires this year, and we’re looking for driven people who want to grow with us for the long term.

About the role

This is a full sales career track, not a dead-end outbound role. You’ll start focused on outbound prospecting — building pipeline, booking meetings, and learning our product and market from the ground up. As you close deals and build relationships, you’ll develop your own book of business and evolve into a full Account Executive.

In Year 1, your primary focus is outbound: cold calling, prospecting, and setting qualified meetings. By Year 2, you’re managing a mix of outbound and your own growing accounts. By Year 3, you’re a full AE with $1M+ in annual sales and a real stake in the company’s growth.

Our current reps followed exactly this path. They’re proof it works.

What you’ll do

Year 1 — Build the pipeline

• Prospect and build targeted lead lists of companies with mid-to-large vehicle fleets: logistics, delivery, retail, field services, and national brands
• Execute daily outbound campaigns — cold calls (50+ per day), personalized emails, and LinkedIn outreach to fleet managers, operations directors, and brand decision-makers
• Run discovery conversations to uncover pain points and qualify fit
• Book and attend discovery calls and meetings, with the goal of closing your first deals
• Maintain accurate pipeline and activity data in CRM
• Work closely with senior reps and the VP of Sales to learn the playbook and develop your own style

Year 2–3 — Build your book

• Continue outbound prospecting while managing and growing your own accounts
• Own the full sales cycle: prospecting, discovery, proposal, close, and account management
• Develop national account relationships and pursue larger fleet contracts
• Contribute to team strategy, messaging refinement, and onboarding of future reps

What success looks like

• Year 1: $500,000 in closed revenue
• Year 2: $750,000 in closed revenue
• Year 3: $1,000,000+ in closed revenue

These are the same targets our current top reps hit. They’re ambitious but achievable with the right effort and support.

What we’re looking for

Must-haves

• 1–3 years of outbound B2B sales experience — SDR, BDR, junior AE, or business development
• Proven track record of hitting activity and revenue metrics
• Hunter mindset — energized by cold calling, prospecting, and building from zero
• Strong verbal communication with a confident, professional phone presence
• Driven to build a long-term book of business, not just hit a monthly meeting quota
• High energy, coachable, resilient, and genuinely competitive

Nice-to-haves

• Background in fleet, vehicle graphics, signage, print, branded products, or physical goods sales
• Experience with Apollo, Zoho, LinkedIn Sales Navigator, or similar CRM and sales tools
• Comfort selling to operations, fleet, or logistics buyers

Compensation & earnings trajectory

We believe in paying well for great performance. Here’s exactly what the numbers look like:

Commission: 5% on all closed revenue (uncapped)

• Top performers who exceed targets earn significantly more — commission is uncapped
• Comprehensive health and dental coverage, long-term disability, and life insurance
• Paid vacation
• Company-provided laptop, phone, business cards, and full sales software stack
• Direct coaching from VP of Sales and senior reps

Why Vinyl Labs

• Proven product — fleet graphics deliver measurable brand exposure and ROI. It’s a necessary expense across industries, which makes it a compelling and repeatable sell.
• Real career growth — the SDR-to-AE path here is real and documented. You’ll have peers who’ve done it and leadership that’s invested in your development.
• North American expansion — we’re growing aggressively into the US market. You’ll be part of building that, not just maintaining existing accounts.
• Small, ambitious team — direct access to ownership and leadership from day one. No bureaucracy, no waiting in line for resources.

Our hiring process

We move fast. Our process takes under two weeks:

• 15-min phone call with VP, National Sales
• 30-min in-person interview with Management Team
• Offer

If you’re hungry, coachable, and want to build something that compounds over time — this is the role. We’d love to hear from you.