Sales Development Representative

Solutions Metrix; Montreal; On-site; CAD 55,000 - 65,000; Full time

Job summary

Solutions Metrix seeks a high-performing Sales Development Representative to convert Marketing Qualified Leads into sales opportunities. This role requires strong research skills, the ability to craft personalized outreach messages, and collaboration with marketing for effective lead management. Successful candidates will enjoy a competitive salary, commission structure, and professional growth in a dynamic team environment.

Benefits

Competitive base salary + commission structure + monthly incentives

Ongoing sales enablement and career development

Collaborative and dynamic team environment

Opportunity to make a real impact on a growing company

Qualifications

• 1-3 years of experience in B2B tech sales or similar.
• Proven ability to write engaging outreach messages.
• Strong research skills and curiosity about prospects.

Responsibilities

• Qualify and convert leads through consultative outreach.
• Research prospects to tailor outreach methods.
• Manage follow-ups with engaged accounts.

Skills

Research Skills

Writing Clear Outreach Messages

Curiosity

Tools

CRM Tools

Job description

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Role Overview:

We are seeking a high-performing and motivated Sales Development Representative (SDR) to join our growing team. This role is focused on qualifying and converting Marketing Qualified Leads (MQLs) into booked meetings and sales pipeline opportunities. You will play a critical role at the top of the sales funnel, working closely with Marketing and Account Executives to build relationships with high-intent prospects and ensure a seamless lead handoff.

A key part of this role involves researching each lead before outreach to understand their company, role, and potential needs. You must be curious and thorough, as this research directly impacts your ability to connect meaningfully. Additionally, you will be responsible for writing your outreach messages, crafting thoughtful and personalized emails, and call scripts. If you enjoy testing different tones, formats, and sequences to improve engagement, this is the role for you.

Key Responsibilities

• Qualify and Convert Leads
• Engage MQLs generated from marketing campaigns, events, and inbound channels through consultative outreach. Convert qualified leads into booked discovery calls and sales opportunities.
• KPI: MQL to SQL conversion rate, SQL to pipeline dollar value.
• Research prospects thoroughly to understand their context and craft tailored outreach via email, LinkedIn, and calls. Continuously test and optimize messaging for better engagement.
• KPI: Email response rate, positive reply rate, A/B test results, engagement trends.
• Lead Management & Follow-up
• Prioritize and organize outreach using a specific framework. Ensure timely, structured follow-ups to drive momentum with engaged accounts.
• Consultative Conversations
• Lead value-driven conversations to uncover pain points, build trust, and qualify prospects effectively.
• KPI: Engagement rate, number of discovery calls, lead progression.
• Event & Conference Representation
• Represent Solutions METRIX at 1–2 conferences or trade shows per quarter across North America. Manage the booth professionally, qualify visitors, and secure follow-up meetings on-site.
• KPI: Number of qualified leads, meetings booked, post-event conversion rate.
• Cross-Functional Collaboration
• Work closely with Marketing and AEs to ensure lead alignment, provide feedback, and maintain high-quality handoffs.
• KPI: Feedback frequency, AE satisfaction, opportunity creation from handoffs.
• Reporting & CRM Accuracy
• Log activities and lead data in Creatio CRM. Share weekly performance updates and actionable insights with the Sales Director.
• KPI: CRM data quality, report accuracy, trend identification.

Qualifications

• Minimum 1–3 years of experience in B2B tech sales and/or Professional Services (SDR/BDR role preferred).
• Strong research skills and a genuine curiosity about your prospects.
• Proven ability to write clear, engaging, and personalized outreach messages.
• Enjoy testing new ideas and learning from outcomes.
• Comfortable using CRM tools.
• Familiarity with sales outreach frameworks is a plus.

What We Offer

• Competitive base salary + commission structure + monthly incentives
• Ongoing sales enablement and career development.
• Collaborative and dynamic team environment.
• Opportunity to make a real impact on a growing company.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Consulting

• Industries

  Software Development, IT Services and IT Consulting, and Technology, Information and Media

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