Sales Development Manager, Multi-channel

Heartland Coca-Cola Bottling Company, LLC; Nanaimo; Hybrid; CAD 61,000 - 68,000; Full time

Benefits offered by this job

Sales Incentive Plan

Automotive Allowance

Job summary

Coke Canada Bottling is seeking a Sales Development Manager to identify and secure opportunities within local and national large-store customers. The role focuses on maximizing profitable sales through deep channel understanding and customer relationships, while also identifying new local accounts.

The SDM will drive promotional programs, work with merchandising and replenishment teams, and ensure excellent customer service.

Qualifications

• 1–3 years of consumer goods sales experience is required.
• Strong written and verbal communication skills.
• Proven ability to analyze sales data and forecast opportunities.

Responsibilities

• Sell promotional plans and displays that align with brand strategies.
• Evaluate opportunities for large store customers.
• Develop customized business plans for key accounts.
• Coordinate with merchandising and replenishment teams to hit revenue goals.
• Maintain high levels of customer service and resolve issues promptly.
• Promote programs and ensure dealer compliance.
• Plan time and territory to maximize face-to-face selling opportunities.
• Forecast inventory needs and place customer orders to stock shelves.

Skills

Sales experience

Communication skills

Analytical skills

Education

Post-secondary education

Tools

CRM software

Job description

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Oct 6, 2026

Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.

Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.

Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.

Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.

For more information about Coke Canada Bottling and our products, visit cokecanada.com/our-product.

• Shift/Hours or Hybrid Environment – Monday to Friday, days.
• The full base salary range for this position is from $61,200 - $68,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
• This role is eligible for Sales Incentive Plan
• This role is eligible for an Automotive Allowance

About This Opportunity

Coke Canada Bottling Sales Development Manager’s (SDM) are responsible for identifying and selling against opportunities within Coke Canada’s local and national large store customers. The SDM is required to maximize profitable sales opportunities by thoroughly understanding the complexity of the channels and building relationships with customers. They are also responsible for finding new local large store customers.

Responsibilities

• Successfully sell customer promotional plans, incremental displays and equipment placements that include annual Customer Marketing Agreements and align with the customer's and the Coke Canada system’s business objectives and strategies.
• Evaluate outlet opportunities for new and existing Large Store customers.
• Develop a customized business plan addressing the critical needs of the customer(s)
• Work collaboratively with the merchandising Supervisors and order replenishment team to ensure that revenue and profit goals are achieved, and that appropriate inventory levels and merchandising standards are maintained at each store
• Ensures a high level of customer service and resolves issues promptly
• Sell in promotional programs and ensure dealer compliance
• Execute channel and customer promotions/programs that leverage national brand strategies
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities
• Assess inventory levels, forecast each customer's future inventory needs based on past trends and upcoming promotional activities, placing orders on the customer's behalf to ensure shelves and displays are stocked.
• Build or modify displays, sections, end caps, racks & coolers in line with Coke Canada Bottling’s standards and programs
• Be able to lift, carry and position product (weight up to 50lbs or 22kgs) above shoulder height without assistance

Qualifications

• One to three (1-3) years selling in consumer goods industry required
• Minimum of one (1) year in consumer products/direct store delivery sales/major account management
• Strong analytical, organizational, planning, verbal and written communications skills are a must
• Proficient using a variety of computer programs
• Valid driver's license and driving record free from any major violations for the past three (3) years
• Must have access to a personal vehicle for use during working hours
• Post-secondary education is preferred

Why work with us?

• Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
• Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
• We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
• We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
• We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email [e-mail] .

Important – please note

All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.