Sales Development Specialist

ATS Automation Tooling Systems Inc; Cambridge; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a motivated Sales Development Leader to drive value-driven services and build strong customer relationships. This role focuses on developing high-quality leads and optimizing sales processes. The ideal candidate will have a strong technical background, excellent communication skills, and a proven track record in sales. Join a dynamic team that values innovation and growth, where your contributions will directly impact customer acquisition and revenue growth. If you're ready to take on a challenging role in a thriving environment, this opportunity is for you!

Qualifications

• 5+ years of experience in inside sales or business development.
• Strong understanding of lead generation and qualification processes.
• Results-driven with a track record of exceeding sales metrics.

Responsibilities

• Own the top-of-funnel strategy for lead generation.
• Track KPIs to inform strategy and improve performance.
• Collaborate with marketing to align messaging and campaigns.

Skills

Lead Generation

Sales Process Optimization

CRM Tools Proficiency

Analytical Skills

Communication Skills

Networking Skills

Education

Bachelor's Degree

Tools

Salesforce

HubSpot

Outreach

Job description

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ATS Company: ATS Corporation

Requisition ID: 14784

Location:

Cambridge, ON, CA, N3H 4R7

Date: May 1, 2025

Overview:

ATS’ Global Services team is a dynamic, change-leading team that drives the delivery of value-driven Services to our customers worldwide. Services is a growing component of the overall delivery of value to ATS’ customers globally and offers an opportunity for a motivated individual to represent a well-defined offer of high-value service solutions to our customers.

The Sales Development Leader will focus on building pipelines for our ATS Global Service businesses and corporate partners. As a highly successful customer advocate and business developer, this resource will coordinate both internal and customer resources by exceeding their customer expectations and ensuring they are supported by our life cycle support strategy. This position requires a candidate with a strong technical background, project management experience, and customer relationship development skills.

At ATS, we know that the key to growth is a high-performing sales team. That’s why we’re seeking a qualified Sales Development Leader to find and screen high-potential customers who could benefit from our market-leading services. As the first line of communication with a prospect, the ideal Sales Development Leader has a strong understanding of the sales process and excels at researching leads, starting new relationships, and setting up Regional Business Development Leaders, Key Account Service Leaders, and Capex Account Managers for success. The Sales Development Leader should be a quick learner who has strong communication skills and an ability to showcase our offerings in a compelling way. Every potential customer has an opportunity to boost top-line revenue growth, customer acquisition levels, and profitability.

Responsibilities:

• Pipeline Development: Own the top-of-funnel strategy, ensuring consistent generation of high-quality leads through outbound and inbound efforts.
• Sales Process Optimization: Develop scalable processes for lead generation, qualification, and hand-off to Account Executives.
• Metrics & Reporting: Track key performance indicators (KPIs) such as outreach volume, conversion rates, and lead-to-opportunity ratios. Use data to inform strategy and improve performance.
• Collaboration with Marketing: Partner closely with marketing to align messaging, campaigns, and lead qualification criteria.
• Sales Tools & Technology: Leverage CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, etc.) to improve team efficiency and visibility.
• Market Feedback: Provide regular feedback to product and marketing teams on market trends, customer needs, and messaging effectiveness.
• Inter-Company Collaboration: Work in tandem with ATS divisional and regional sales, marketing, and product teams to execute campaigns and refine outbound strategies based on feedback and insights gathered during outreach activities.
• Trade Show Engagement: Execute trade show-related communications from pre-event outreach to post-event follow-ups.
• Sales Collateral Creation: Collaborate with the marketing team to develop compelling outbound sales materials, such as one-pagers, brochures, and pitch decks tailored to the target audience.
• The role will be expected to regularly attend sales and product training for ATS Global Services as well as workshops or seminars to hone outbound sales techniques and stay updated with industry best practices.
• Travel: 10-20%, domestic and international (onsite training, strategy planning, and trade shows)

Qualifications:

5+ years of experience in inside sales, business development, or sales leadership roles, preferably in B2B manufacturing environments, such as life sciences, industrial automation, food & beverage, or power generation.

Strong understanding of lead generation and qualification processes.

Experience working cross-functionally with marketing, sales ops, and customer success teams.

Analytical mindset with the ability to interpret performance metrics and translate them into actionable strategies.

Proficiency in CRM tools, email marketing software, and analytics platforms.

Stellar communication, persuasion, and networking skills.

Demonstrable track record in exceeding outbound sales and performance metrics.

Results-driven, proactive, and innovative mindset.

HEALTH, SAFETY AND ENVIRONMENT:

Leaders are responsible for promoting, monitoring, and enforcing work practices which support the prevention of workplace illness and injury, as well as protection of the environment.

Leader responsibilities for Health, Safety and Environment include:

Ensure that equipment, materials, and protective devices are functioning in a safe manner.

Ensure that employees are working in accordance with divisional health and safety procedures.

Applies progressive discipline as appropriate for health, safety and/or environmental violations.

Advise employees of the existence of any potential or actual health and safety risks.

Provide appropriate instruction for safe work.

Take every precaution reasonable in the circumstances for the protection of employees.

Conduct periodic inspections and audits in accordance with legislative and/or corporate requirements.

Conduct accident/incident investigations, prepare necessary reports and communicate to line management, health and safety personnel and health and safety committee.

Ensure that all employees, including temporary workers and contractors, adhere to safety requirements including the use of personal protective equipment.

Support activities and initiatives outlined by the Joint Health and Safety Committee.