Sales Consultant

Northern Roads Auto Group; Fort Erie; On-site; CAD 42,000 - 56,000; Full time

Benefits offered by this job

Full Product Training

Professional Sales Training

Supportive Team Environment

Competitive Income Potential

Career Growth Opportunities

Long-Term Stability

Job summary

Fort Erie Toyota, part of Northern Roads Auto Group, is expanding its sales team and hiring Sales Consultants with no prior automotive experience. If you bring a positive attitude, strong work ethic and willingness to learn, we provide comprehensive training and mentorship.

You will assist customers, demonstrate vehicles, follow proven sales processes, and collaborate with managers and finance teams to deliver an excellent ownership experience. A valid driver’s license is required.

Qualifications

• No automotive or sales experience required.
• Strong communication and interpersonal abilities.
• Positive attitude and readiness to learn.
• Professional, reliable, and goal-oriented.
• Valid driver’s license is mandatory.

Responsibilities

• Assist customers in finding the right vehicle for their needs.
• Build relationships through exceptional customer service.
• Learn and follow proven sales processes.
• Conduct vehicle demonstrations and test drives.
• Work collaboratively with sales managers and finance teams.
• Follow up with customers to ensure a great ownership experience.

Skills

Communication skills

Interpersonal skills

Positive attitude

Willingness to learn

Valid driver’s license

Job description

Start a New Career — No Experience Required

Are you looking for a new career, not just a job?

Fort Erie Toyota is growing and we’re looking for motivated, people-focused individuals to join our Sales Team as Sales Consultants.

No automotive sales experience is required. If you bring a positive attitude, strong work ethic, and a willingness to learn, we’ll provide everything else.

What You’ll Do:

• Assist customers in finding the right vehicle for their needs
• Build relationships through exceptional customer service
• Learn and follow proven sales processes
• Conduct vehicle demonstrations and test drives
• Work collaboratively with sales managers and finance teams
• Follow up with customers to ensure a great ownership experience

Who We’re Looking For:

• No previous sales or automotive experience required
• Strong communication and interpersonal skills
• Positive attitude and willingness to learn
• Professional, reliable, and goal-oriented
• Valid driver’s license

What We Offer:

• Full Product Training– Learn our vehicles inside and out
• Professional Sales Training– Step-by-step coaching and mentorship
• Supportive Team Environment– You’re never on your own
• Competitive Income Potential– Performance-based compensation
• Career Growth Opportunities– Clear career paths within Northern Roads Auto Group
• Long-Term Stability– Join a growing automotive group committed to internal promotion

Why Northern Roads Auto Group?

We believe in training, developing, and promoting from within. Many of our leaders started their careers on the sales floor. If you have ambition and growth potential, we’ll help you build a long-term career—not just a paycheque.

More About Us:

At Northern Roads Auto Group, we’ve proudly operated successful, family-owned automotive businesses for over 30 years in the heart of the Niagara Region. We’re passionate about growth, innovation, and delivering exceptional customer experiences.

As one of the first Kia dealers in Canada and a multi–Kia President’s Award-winning group, we continue to expand our footprint with the addition of Lindsay Kia (2023), Belleville Chrysler Dodge Jeep RAM FIAT (2024), and most recently, Fort Erie Toyota (2025).

Our success is built on integrity, innovation, and community—a commitment that drives everything we do.

At Northern Roads Auto Group Inc., accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. We are committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace and support accommodating the accessibility needs of individuals with disabilities so that individuals can participate in all aspects of our recruitment process. Should you require this accommodation, please contact [e-mail].

We would like to thank all candidates in advance for their interest only. Please note, due to the volume of applicants we receive, only those candidates selected for an interview will be contacted.