Sales Associate – Sports Sponsorship Sales

Bonham / Wills & Associates; Niagara Falls; On-site; CAD 40,000 - 55,000; Full time

Job summary

A growing company in the sports sponsorship sector seeks a Sales Associate to drive revenue and strengthen brand partnerships. The role involves sourcing sponsors, engaging in outreach, and collaborating closely with the sales team within a dynamic and passionate environment.

Benefits

Base salary + commission structure

Ongoing training and mentorship

Room for growth into sales or account management

Collaborative, high-energy team culture

Access to exciting sports events and campaigns

Qualifications

• 1–2 years of sales or business development experience (internships welcome).
• Confidence in handling outbound outreach.
• Goal-oriented attitude with a self-starter mindset.

Responsibilities

• Source and qualify potential sponsors for sports properties and events.
• Conduct outreach via phone, email, and LinkedIn.
• Support the sales team with proposal development and pitch decks.

Skills

Communication

Presentation

Research

Lead Generation

Persuasiveness

Job description

At BWA, we specialize in connecting brands with high-impact sponsorship opportunities in the world of sports. From professional leagues and college athletics to grassroots tournaments and live events, we help our clients align with the passion, energy, and reach of sports audiences. We’re growing fast and looking for a Sales Associate who’s ready to break into the exciting world of sports sponsorship sales and make an immediate impact.

What You’ll Do

As a Sales Associate, you’ll play a key role in identifying, pitching, and closing sponsorship deals within the sports industry. You'll be on the front lines of new business generation, working closely with our experienced sales team to grow revenue and build meaningful brand relationships.

Key Responsibilities :

• Source and qualify potential sponsors for sports properties and events
• Conduct outreach via phone, email, and LinkedIn to engage prospects
• Support the sales team with proposal development and customized pitch decks
• Maintain CRM records and manage pipeline activity
• Coordinate with internal teams to align sales strategy with client goals
• Stay current on sports marketing trends and partnership best practices

What We’re Looking For

We’re seeking a motivated, persuasive, and organized individual who’s excited about sales and passionate about the sports industry.

Requirements :

• 1–2 years of sales or business development experience (internships welcome)
• Excellent communication and presentation skills
• Strong research and lead generation abilities
• Confidence in handling outbound outreach
• Self-starter mindset and goal-oriented attitude
• Deep interest in sports and sponsorship marketing

What We Offer

• Base salary + commission structure
• Ongoing training and mentorship
• Room to grow into a full sales or account management role
• Collaborative, high-energy team culture
• Access to exciting sports properties, events, and campaigns

Ready to launch your career in sports sponsorship sales?

Apply today by sending your resume and a brief intro to

Create a job alert for this search