Sales Associate, Sales Development Academy

MLSE (Maple Leaf Sports & Entertainment Partnership); Toronto; On-site; CAD 34,000 - 37,000; Part time

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is launching a 12‑month Sales Development Academy. We seek ambitious, coachable Sales Associates to drive season tickets, partial packs, and group tickets for our teams at Scotiabank Arena and partner venues.

This is a part‑time (4 days per week) program requiring Monday–Thursday, 9 AM–5 PM with occasional evenings and weekends. The role embeds a growth mindset and opportunities for advancement within MLSE's sports and entertainment ecosystem.

Qualifications

• Be enthusiastic and energetic; capable of engaging clients.
• Manage tight timelines with strong prioritization and independence.
• Adapt to quarterly shifts in business focus.
• Willing to be mentored with a growth mindset.
• Excellent verbal and written communication.
• Self-motivated with a professional demeanor.

Responsibilities

• Sell a full menu of ticket products including season, flex/partial, group and premium packages.
• Prospect new business through cold calling, social selling and live hosting.
• Identify prospects for new sales opportunities through referrals and appointments.
• Provide timely and detailed responses to inbound and outbound inquiries.
• Maintain accurate updates on prospecting activity and sales performance.
• Meet or exceed quarterly and annual ticket sales objectives.

Skills

Enthusiastic and energetic

Team first

Organization

Growth mindset

Mentored and growth mindset

Professional demeanor

Verbal communication

Written communication

Relationship building

Self-motivated

Sales experience asset

Microsoft 365

Salesforce knowledge

Ticketmaster knowledge

ARCHTICS knowledge

Tools

Salesforce

Ticketmaster

ARCHTICS

Microsoft 365

Job description

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.

We’re more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world‑class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities – and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you’re ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for.

Job Description

MLSE is building the next class of our Sales Development Academy, and we are looking for Sales Associates who are ambitious, hard‑working &coachable, and have a passion to grow a career in sports. As part of the Ticket Sales Team, your focus will be primarily selling season ticket packages, partial packs, and group tickets to support our teams at Scotiabank Arena (Maple Leafs & Raptors), BMO Field (Toronto FC & Argos), Coca-Cola Coliseum (Marlies), and Paramount Fine Foods Centre (Raptors 905). To be successful in this role, you must be a proactive, goal‑oriented individual who thrives in a high‑paced business environment and shares our common purpose to unite and empower employees to create extraordinary moments for our fans and each other.

This is a 12‑month , entry‑level sales program that is built on a strong foundation of learning the fundamentals through outbound activity, ongoing training, and development. Graduates from this program are well positioned for advancement, as we are committed to developing future leaders within the organization. In this role, you will be required to work Monday - Thursday, 9 AM to 5 PM , and must be available to work evenings and weekends as required. Our offices are located at Scotiabank Arena, 50 Bay Street.

RESONSIBILITIES

• We are a ‘team first’ culture so your responsibility is to be an incredible teammate. Each member of our sales team takes an equal share in developing and preserving a positive and collaborative group dynamic; this is the foundation of our success.
• Contribute to a collaborative sales culture that gets results across all MLSE teams
• Sell a full menu of ticket products, including but not limited to full season, flex/partial season, group hospitality and premium ticket packages.
• Prospect new business through cold calling, social selling and live hosting opportunities, with a focus on B2B (Business to Business) and B2C (Business to Consumer) sales.
• Identify prospects for new sales opportunities through centers of influence, referrals and appointments.
• Contact past purchasers to actively build relationships and generate new opportunities.
• Provide extraordinary customer service by ensuring timely and detailed responses for all inbound and outbound communication.
• Regularly produce accurate updates on prospecting activity, sales performance, appointments and events.
• Adapt and be prepared to shift quarterly focus as the demands of the business evolve.
• Prepare and execute presentations to prospective clients.
• Effectively manage order processing through the ticket booking system by adhering to accurate administration processes.
• Successful sales results require winning behaviors. You will be required to master our CRM system as a tool to help guide your daily behaviors and measure the progression of your sales funnel.
• Meet or exceed designated quarterly and annual ticket sales revenue objectives.
• Perform promotional or Membership service functions as required.
• Available to work evenings, weekends and holidays as required.

QUALIFICATIONS

• Must be enthusiastic and energetic; able to convey this through conversation over the phone, virtually, and in person with clients and prospects
• Can perform well under tight timelines; prioritize simultaneously, while working independently and being self‑resourceful
• Diligent with daily/weekly planning and organization
• Adaptive and flexible to quarterly changes in focus and shifting demands of the business within a fast‑paced environment
• Willingness to be mentored and open with a growth mindset
• A self‑starter with a professional demeanor and presence
• Great verbal and written communication skills
• A positive, team first approach, incorporating integrity, confidentiality and discretion
• Proven ability to build and develop professional relationships
• Skillful at listening, understanding and presenting effectively
• Highly motivated individual with a strong desire to build a career in the sports business
• Any experience in developing sales and service relationships is preferred
• Confident user of Microsoft 360 - Word, Excel, Outlook, PowerPoint
• Ticketmaster and/or ARCHTICS knowledge is an asset but not essential
• Salesforce knowledge would be an asset

Please note this is a part-time (4 days / week) 1-year contract position

Please apply by Monday, August 24 at 11:59 pm.

Job Posting Compensation Range/Rate:

$25.50/hour

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At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.