Sales Associate II

JARAL FASHIONS; Richmond; Hybrid; CAD 42,000 - 65,000; Full time

Job summary

Coach, a global fashion house, seeks a Sales Associate in a Canada location to deliver an elevated shopping experience and meet store goals. You will blend luxury service with omni-channel selling, leveraging POS and clienteling tools to foster loyalty and revenue.

The role requires at least 1+ year in luxury retail, strong English, and familiarity with social media/digital shopping, with flexibility for peak retail periods.

Qualifications

• 1+ year in luxury retail sales with fashion knowledge.
• Proficient with POS systems on iPad/laptop and mobile devices.
• Able to read price sheets and release sheets; fast-paced env.
• Strong English proficiency; customer-facing and live-stream video experience preferred.
• Experience with clienteling, social media, and data capture.

Responsibilities

• Represent Coach brand with a premium shopping experience.
• Meet or exceed personal and store KPIs.
• Drive sales through cross-selling and recommendations.
• Utilize POS and clienteling tools to capture data and enable repeat purchases.
• Support daily store operations and brand initiatives.

Skills

Luxury retail

English fluency

POS systems

Clienteling

Social media

Tools

POS devices

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Ability to work in a fast‑paced environment.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English proficiency.
• Strong English language proficiency. (for EU)

Schedule: Abilitytoworkaflexiblescheduleto meet business needs—including nights, weekends, peakbusy season, and high‑traffic retail days(including, but not limited to, public holidays).