Sales Associate II

Coach; Toronto; On-site; CAD 24,245 - 30,307; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Sales Associate in Canada to deliver an elevated, personalized shopping experience and meet sales goals. You will support daily store operations and collaborate with the team to drive brand loyalty.

The role requires at least 1 year in luxury retail, strong English, and comfort with POS systems. Flexibility for nights, weekends, and busy periods is expected.

Qualifications

• 1+ year of sales experience in luxury retail.
• POS operation and basic computer use (iPad/laptop).
• Strong English proficiency.
• Ability to work in a fast-paced environment.
• Luxury retail background with social media/ live video experience.
• Clienteling and data acquisition skills.

Responsibilities

• Represent Coach as a brand ambassador, adhering to style and service standards.
• Build lasting client relationships through styling and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet KPIs.

Skills

Sales experience

POS operation

English proficiency

Fast-paced

Luxury retail

Live stream shopping

Clienteling

Tools

iPad/laptop

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast‑paced environment.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency. (for EU)

Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Base Pay Range $17.60-$22.00

Here are some of the benefits that we offer:

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Please click here for a complete list of Canada Corporate Compensation & Benefits.