Sales Associate II

Coach; Richmond; On-site; CAD 25,141 - 30,307; Part time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach in Metro Vancouver is seeking a Sales Associate to embody the brand and deliver an exceptional shopping experience. Your role will focus on personalized service, driving sales, and managing daily operations effectively.

Applicants should have sales experience, ideally in luxury retail, with strong English skills. The position requires flexibility in hours and the ability to lift up to 50 lbs. Join Coach to become part of a diverse and innovative team.

Qualifications

• 1+ years of sales experience in luxury retail preferred.
• Strong English proficiency is required.
• Ability to work in a fast-paced environment.

Responsibilities

• Represent Coach as a brand ambassador.
• Drive sales through personalized service.
• Maintain the sales floor and stockroom organization.

Skills

Sales experience

Fashion knowledge

English proficiency

Clienteling skills

Social media savvy

Education

Combination of education and experience

Tools

POS operation

Mobile POS

Job description

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast-paced environment.
• Luxury retail background, social media savvy, experience with livestream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency. (for EU)

Schedule and Physical Requirements

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver on the sales floor and stockroom.

Our Competencies

Courage: Doesn’t hold back anything that needs to be said; provides direct and actionable feedback; addresses problems promptly.

Creativity: Generates new and unique ideas; makes connections among disparate notions; adds value in brainstorming.

Customer Focus: Meets internal and external customer needs; uses customer information to improve products and services; builds trust and relationships.

Dealing with Ambiguity: Adapts to change; acts without having the total picture; comfortable with risk and uncertainty.

Drive for Results: Consistently exceeds goals; top performer; value‑driven focus on outcomes.

Interpersonal Savvy: Relates well to people at all levels; uses diplomacy and tact; builds constructive relationships.

Learning on the Fly: Learns quickly; open to change; analyzes successes and failures for improvement.

People Managers Competencies

Strategic Agility: Sees ahead; anticipates trends; crafts credible visions and strategies.

Developing Direct Reports and Others: Assigns development tasks; supports career goals; builds development plans.

Building Effective Teams: Fosters morale and collaboration; defines team success and belonging.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on qualifications as they relate to the position, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally protected status.

Base Pay Range
$18.25-$22.00

Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations.

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of Canada Corporate Compensation & Benefits.