Sales and Marketing Support Specialist

Lorex Technology; Lethbridge; On-site; CAD 50,000 - 70,000; Full time

Job summary

Lorex Technology is seeking a Sales and Marketing Support Specialist to coordinate marketing efforts for key accounts. The role requires strong organizational and communication skills, along with experience in retail account sales support. You will collaborate with multiple teams to enhance customer satisfaction and drive retail growth through effective marketing initiatives.

Benefits

Accommodations available for candidates

Qualifications

• Strong communication skills and a customer-centric approach.
• Experience in coordinating marketing initiatives.
• Knowledge of Web Collage / Syndigo preferred.

Responsibilities

• Manage tactical execution of marketing projects and events.
• Assist with coordination of key account product launches.
• Support sales teams and maintain accurate marketing assets.

Skills

Problem-solving

Multitasking

Communication

Project coordination

Education

3+ years of retail account sales support

Tools

Microsoft Office

Job description

For more than 30 years, Lorex has been a leader in the marketplace when it comes to innovative security technology for both home and commercial use. We achieve this by continuing to produce innovative monitoring solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers. Using the latest technology and innovations, Lorex strives to produce solutions to both enhance security and fit your lifestyle.

Job Summary

The Sales and Marketing Support Specialist, reporting to the Product Marketing Manager, will play a key role in coordinating projects, events, and product launches for key retail accounts. This position involves close collaboration with cross-functional teams to manage documentation requirements, organize sample requests and displays for retail and events, and support the execution of integrated marketing campaigns. Responsibilities also include maintaining SKU lists, updating product information, and coordinating marketing assets to ensure timely and accurate delivery. The ideal candidate will possess strong organizational, communication, and problem-solving skills, with the ability to work independently in a fast-paced environment. This role is essential to ensuring the smooth and effective implementation of marketing initiatives that drive retail growth and enhance customer satisfaction.

Duties & Responsibilities

• Manage the tactical execution of projects and event-related activities that align with overall objectives, strategy, and goals as directed by the Product Marketing Manager.
• Assist with coordination for key account product launches, coordinating all aspects of launch with HQ and Marketing to meet customer delivery schedules as required
• Coordinate with Sales, Marketing, and internal Lorex HQ divisions to execute customer-required documentation (e.g., CE certification, WERCS)
• Provide sales support for account model setup sheets, forms with Product Management, and Web Collage / Syndigo assistance (e.g., e-commerce content transmission and links)
• Support the sales team in regional and national show / event coordination (currently virtual), including samples, displays, and all logistics. Communicate event strategy, signage, staffing, and follow-up with internal teams and / or partners. Conduct post-mortems and offer ROI improvement recommendations
• Assist Sales Managers in executing integrated marketing campaigns and projects (online, print, email, webinars, training, displays) in coordination with Marketing
• Communicate product costing updates to Sales Team using the Customer Overview Folder in Teams (weekly / monthly)
• Attend and participate in weekly meetings and communicate key points to Sales Managers not in attendance
• Maintain and update Master SKU List for retail item setups
• Coordinate updated UPCs, weights, and dimensions; update documentation during new item setup process
• Work closely with Marketing to coordinate and deliver needed assets (spec sheets, QSGs, Syndigo) on schedule
• Assist with portal execution for select retail e-commerce accounts
• Act as point of contact for smaller retail accounts, responding to document or support requests
• Ensure Syndigo content creation meets corporate standards and aligns with the Lorex website
• Audit all product and Syndigo content regularly to maintain accuracy
• Track and organize all tasks in shared folders in a timely manner
• Create presentation slides for business reviews when requested

Display Duties and Requirements

• Coordinate dummy components, monitors, USBs, and other display needs
• Work with engineering for testing monitors and USB drives
• Obtain display dimensions and weights; provide SAP setup
• Provide New Item Agreement with Display Model, UPC, weights, and dimensions
• Populate and maintain the Display Model Chart (Teams location)
• Support event / trade show sample and display needs
• Request product samples for sales presentations, events, and trade shows

Requirements

Knowledge, Skills, and Abilities (KSAs)

• Strong knowledge of Web Collage / Syndigo (preferred)
• Resourceful, with strong problem-solving, multitasking, and deadline management skills
• Ability to coordinate project execution across departments
• Independent, proactive, and high-integrity work ethic
• Basic marketing knowledge for supporting content and image requests
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a dynamic environment
• High accuracy in content, costing, and proofing
• Reliable team player with strong sense of urgency
• Effective communicator with strategic thinking
• Strong facilitation and project coordination skills
• Customer-centric approach
• 3+ years of retail account sales support or equivalent experience
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Teams, OneDrive)

Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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