Retention Marketing Specialist

KITS.COM (TSX : KITS); Dartmouth; On-site; CAD 50,000 - 65,000; Full time

Job summary

KITS is seeking a proactive Retention Marketing Specialist to enhance customer relationships through effective marketing strategies. This role involves close collaboration with the marketing team to optimize retention efforts and utilize data-driven insights to improve campaign performance. Ideal candidates will have a strong marketing background with hands-on experience in customer retention and lifecycle marketing.

Benefits

Comprehensive benefits package including health, dental, and vision coverage.

Opportunity to participate in an employee share purchase plan (ESPP).

Access to an on-site gym.

Company-paid lunch every day at HQ!

Discounts on branded and KITS frames.

Qualifications

• 3-5 years of marketing-related experience in a fast-paced, professional setting.
• Highly organized, structured, and able to manage multiple projects simultaneously.
• Growth mindset and desire to learn in a fast-moving environment.

Responsibilities

• Develop and execute retention strategies, including email and SMS marketing.
• Collaborate with the Retention team to optimize email campaigns.
• Conduct A/B testing for various marketing channels.

Skills

Customer retention strategies

Lifecycle marketing

Copywriting

Communication

Data analysis

Education

Bachelor’s Degree in Marketing, Communications, or related field

Tools

Microsoft Office Suite

Google Workspace

Marketing automation platforms (Iterable, Klayvio)

Canva

Job description

Kits.ca is a leading provider of high-quality eyewear and vision care products. Based in Vancouver, we pride ourselves on delivering innovative and stylish glasses, offering customers fast and affordable solutions for all their vision needs.

Summary :

KITS is looking for a proactive and detail-oriented Retention Marketing Specialist to join our dynamic team! As a key member of the Retention Marketing team, you will have the opportunity to directly influence and develop marketing strategies that foster lasting relationships with our customers. You will collaborate closely with the broader Marketing team to apply your creativity and analytical skills to nurture the KITS consumer lifecycle.

Responsibilities :

• Participate in the development and execution of retention strategies, including targeted email and SMS marketing campaigns.
• Support the planning, briefing, and coordination of creative assets for product launches, offers, and email marketing strategies.
• Collaborate cross-functionally with the Retention team to build, analyze, and optimize email campaigns, automated messaging journeys.
• Conduct A / B testing on various elements of SMS and email campaigns to identify best-performing strategies.
• Implement optimization techniques to continually improve campaign performance and key metrics.
• Enhance the KITS customer lifecycle by mapping user touchpoints to identify opportunities for improved retention.
• Share and contribute new creative ideas for email visuals and messaging; while design experience is not required, a creative eye and input are highly valued.

Marketing Strategy and Special Projects :

• Contribute to ad hoc projects and omnichannel initiatives across multiple channels.
• Assist in the development and execution of loyalty program initiatives.

Market Research and Data Analysis :

• Collaborate with the Marketing team to conduct primary and secondary market research.
• Track, analyze, and synthesize performance metrics for email and SMS campaigns to identify trends and opportunities.
• Design, implement, and measure A / B tests across various messaging channels.
• Regularly report on campaign performance and utilize quantitative and qualitative data to drive new strategies.

The anticipated annual salary range for this position is $50,000-$65,000. The final aligned upon salary will be dependent on the successful candidate’s relevant skills, experience, and job-related knowledge.

Qualifications :

• Bachelor’s Degree with a specialization in Marketing, Communications, or a related field.
• 3-5 years of marketing-related experience, preferably in a fast-paced, professional setting.
• Experience with marketing automation platforms preferred (e.g. Iterable, Klayvio, etc.).
• Knowledge of customer retention strategies and lifecycle marketing.
• Strong copywriting skills and a demonstrated ability to craft clear, engaging messaging.
• Highly organized and structured in approach; proficient in planning, prioritizing, and independently executing multiple projects and assignments simultaneously.
• Experience in both Microsoft Office Suite, as well as Google Workspace.
• Experience with Canva or a similar design software is a bonus.
• Exceptional team player with strong communication skills - both written and verbal.
• A growth mindset and a strong desire to learn, adapt, and take initiative in a fast-moving environment. Thrives in a test-and-learn culture and isn’t afraid to roll up their sleeves to get things done.
• Competitive compensation package.
• Comprehensive benefits package including health, dental, and vision coverage.
• Opportunity to participate in an employee share purchase plan (ESPP).
• Access to an on-site gym.
• Enjoy a company-paid lunch every day at HQ!
• Discounts on both branded and KITS frames, as well as contact lenses.
• Make an impact with your work - each individual has an equal opportunity for growth within the company.
• Be a part of a friendly and supportive work environment.

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