Retention Marketing Manager

AlgaeCal; Vancouver; On-site; CAD 108,000 - 132,000; Full time

Benefits offered by this job

Generous healthcare package

Professional development opportunities

Monthly team events

Flexible Stat Holidays

Weekly team lunches

Casual dress code

Dog-friendly office

Job summary

AlgaeCal is seeking a Retention Marketing Manager to enhance customer loyalty through personalized strategies across email, SMS, and other channels. You will lead a marketing team focused on driving customer engagement and retention.

The role requires a strong background in email marketing, team leadership, and data-driven decision making. If you are passionate about improving customer lifetime value, this is a unique opportunity to grow your career at a mission-driven company.

Qualifications

• 3+ years of experience in email and database marketing.
• Experience managing campaigns across multiple channels.
• Proven experience with automated customer journeys.

Responsibilities

• Lead and develop a marketing team focused on retention.
• Create and manage customer journey campaigns across channels.
• Use data to optimize personalization and engagement.

Skills

Team leadership

Email marketing

Database marketing

Analytical skills

Project management

Data-driven marketing

Tools

Braze

Klaviyo

Salesforce

SF Marketing Cloud

Job description

Set it. Scale it. Keep them coming back. — This is not just an email role. It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value.

You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well-timed. You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo, or SFMC to deliver personalized one-to-one marketing at scale. If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Retention Marketing Manager.

Growth opportunity:

This role starts with ownership of our lifecycle marketing engine across email, SMS, push notifications, segmentation, and automated customer journeys. For the right person, there is a clear opportunity to grow into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value. We are looking for someone who can lead the function today and has the potential to grow with it tomorrow.

This job will give you ALL the feels:

At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.

Responsibilities

• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.
• Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.
• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective.
• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time.
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration.
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.
• Overseeing email design and messaging best practices.

Qualifications

• Experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people.
• 3+ years of experience in email and database marketing or a related function.
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.
• 3+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred
• Familiarity with CRMs like Salesforce.
• Direct response marketing experience.
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels.
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing.
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.
• Experience in health/supplement space an asset.

Other Qualities You’ll Need

• You’re humble, you put the team and others’ needs ahead of your own
• You’re hungry to learn more
• You’re people smart, in the sense that you’re a great teammate

Salary and Benefits

The salary for this position is up to $120,000, depending on your experience, plus eligibility for our annual company-wide performance bonus. If your salary expectations differ from this range, please let us know!

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly in-office team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.