Remote Senior Meta & Paid Social Strategist

Bilinguallink; Orangeville; Remote; CAD 128,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Annual bonus

Job summary

Directive Consulting is a leading B2B marketing agency specializing in Performance, Communications, and Commerce. The Paid Strategist role focuses on day-to-day client deliverables, developing custom paid social strategies for tech, industrial, and services clients, and coordinating with stakeholders to maximize ROI.

You will build high-performing paid strategies, manage budgets, and drive cross-sells while maintaining strong client relationships in a remote-first setup with global opportunities.

Qualifications

• 2+ years at a performance/digital marketing agency with B2B client experience.
• Deep expertise in paid social ads, especially LinkedIn and/or Meta platforms.
• Familiarity with ad units like conversation ads, document ads, and CTV.

Responsibilities

• Lead a portfolio of social accounts and coordinate with client and internal teams.
• Develop quarterly client strategies and manage budgets for paid media campaigns.
• Ensure accurate lead routing in the CRM and track program performance for optimization.

Skills

LinkedIn Ads

Meta Ads

Paid Social

Campaign optimization

Analytics (GA/GA4)

Budget management

Client relationship mgmt

Cross-sell/upsell

CRM awareness

Tools

LinkedIn Campaign Manager

Meta Campaign Manager

Zoominfo

6Sense

Job description

Directive Consulting is a leading B2B marketing agency specializing in Performance, Communications, and Commerce. The Paid Strategist role focuses on day-to-day client deliverables, developing custom paid social strategies for tech, industrial, and services clients, and coordinating with stakeholders to maximize ROI.

You will build high-performing paid strategies, manage budgets, and drive cross-sells while maintaining strong client relationships in a remote-first setup with global opportunities.