Remote Programmatic Strategist for SaaS Growth & ROI

Directive; Toronto; Remoto; CAD 95.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Unlimited PTO

Paid holidays

Birthday off

401(k) with company match

Flexible work options

Descrizione del lavoro

Directive Consulting is a leading B2B performance marketing agency seeking a bold, strategic Programmatic Strategist. You’ll manage day‑to‑day programmatic campaigns, optimize across Display, Native, Video, and Audio, and communicate strategies to clients and internal stakeholders.

You’ll collaborate with cross‑functional teams to develop comprehensive media strategies, leverage data for precise targeting, and drive growth for SaaS and B2B clients with substantial monthly budgets.

Competenze

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross‑collaboration skills, client‑facing, with excellent interpersonal and communication abilities.
• Solid analytical ability, attention to detail, and a results‑oriented mindset.

Mansioni

• Campaign management across client programs.
• Develop media strategies aligned with client objectives.
• Leverage first/third‑party data for audience targeting.
• Plan and set up programmatic campaigns on DSPs (DV360, TTD) and others.
• Continuously optimize campaigns to meet performance and pacing goals.
• Generate and analyze performance reports with actionable insights.
• Troubleshoot campaign delivery issues promptly.
• Collaborate with creative, analytics, and account teams for cohesive execution.
• Maintain strong client relationships with regular updates on performance and strategy.
• Present campaign plans, results, and recommendations to clients.

Conoscenze

Programmatic experience

DSP buying

Media planning

Cross-channel

B2B/SaaS experience

Client-facing

Analytics

Strumenti

The Trade Desk

DV360

Descrizione del lavoro

Directive Consulting is a leading B2B performance marketing agency seeking a bold, strategic Programmatic Strategist. You’ll manage day‑to‑day programmatic campaigns, optimize across Display, Native, Video, and Audio, and communicate strategies to clients and internal stakeholders.

You’ll collaborate with cross‑functional teams to develop comprehensive media strategies, leverage data for precise targeting, and drive growth for SaaS and B2B clients with substantial monthly budgets.