Remote Off-Page SEO Growth Lead

Lever, Inc.; Vancouver; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Discretionary bonus

Benefits package

Job summary

Black and White Zebra (BWZ), a rapidly growing media tech company headquartered in Vancouver, BC, Canada, is seeking an Off-Page SEO Manager to build a scalable link acquisition engine. You will own the end-to-end vendor relationships and collaborate with our Content team to turn asset pages into outreach-ready linkable assets, driving a diversified acquisition strategy from the ground up.

The role emphasizes self-direction, experimentation, and the ability to turn initial wins into repeatable

Qualifications

• 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline.
• Strong relationship-building instincts to nurture recurring partnerships with external stakeholders over time.
• Understanding of what makes a link valuable (relevance, authority, placement) vs. low quality or risky.
• Familiarity with outreach and SEO research tooling (Pitchbox, Ahrefs/SEMrush, email outreach platforms).
• Self-directed, experimental approach with ability to propose, test, and iterate ideas without heavy oversight.
• Strong organization and reporting instincts to track what works and why.

Responsibilities

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization
• Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets
• Partner with Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning recipient lists, outreach, embed tracking, and reporting for each campaign
• Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy
• Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources
• Grow the contribution of earned and owned acquisition channels over time

Skills

Link building

Vendor management

Outreach tooling

SEO research

Relationship building

Self-directed

Organization & reporting

Tools

Pitchbox

Ahrefs

SEMrush

Email outreach platforms

Job description

Black and White Zebra (BWZ), a rapidly growing media tech company headquartered in Vancouver, BC, Canada, is seeking an Off-Page SEO Manager to build a scalable link acquisition engine. You will own the end-to-end vendor relationships and collaborate with our Content team to turn asset pages into outreach-ready linkable assets, driving a diversified acquisition strategy from the ground up.

The role emphasizes self-direction, experimentation, and the ability to turn initial wins into repeatable