Remote Lifecycle Marketing Manager: Retention Growth for DTC

Pearl West; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading e-commerce company in Canada seeks a Lifecycle Marketing Manager to enhance customer lifetime value through data-driven strategies across email and SMS. You will oversee the entire post-purchase journey, implementing targeted marketing initiatives that boost retention and reduce churn. Ideal candidates have a strong background in DTC retention, and proficiency with tools like Klaviyo. The role offers remote work flexibility and performance-based bonuses.

Benefits

Flexible PTO

Team retreats

Learning and development budget

Monthly wellness stipend

Qualifications

• 3+ years of experience in DTC retention or CRM marketing roles.
• Proven success building and optimizing email/SMS campaigns.
• Strong understanding of customer lifecycle management.

Responsibilities

• Own and optimize the full post-purchase customer journey.
• Execute segmented, behavior-based campaigns to drive retention.
• Analyze cohort behavior and funnel performance.

Skills

DTC retention experience

Email/SMS campaign optimization

Customer lifecycle management

Cohort analysis

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Postscript

Attentive

Job description

A leading e-commerce company in Canada seeks a Lifecycle Marketing Manager to enhance customer lifetime value through data-driven strategies across email and SMS. You will oversee the entire post-purchase journey, implementing targeted marketing initiatives that boost retention and reduce churn. Ideal candidates have a strong background in DTC retention, and proficiency with tools like Klaviyo. The role offers remote work flexibility and performance-based bonuses.