Creative Strategist

inBeat Agency; Ottawa; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Unlimited Time Off

Flexible hours

Fully remote

Global pods

Growth opportunities

Job summary

inBeat Agency is seeking a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward writing, analytics, measurement, and continuous improvement. You’ll lead creative strategy across paid social, run performance-driven research, test high-converting concepts, and guide testing frameworks and messaging systems.

Mentor junior creatives, present strategy to clients with clarity, and stay ahead of platform changes in a fast-moving,

Qualifications

• Fluent written and spoken English.
• Experience developing performance-driven creative for paid social or digital channels.
• Strong comfort interpreting performance data to guide creative direction.

Responsibilities

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
• Write and guide performance copy that is structured, intentional, and measurable.
• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
• Stay current on platform changes, creative formats, and performance trends that materially impact results.

Skills

Exceptional writing

Data analysis

Performance mindset

Consumer psychology

Mentoring

Cross-functional collaboration

Job description

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

What You’ll Do

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

• Write and guide performance copy that is structured, intentional, and measurable.

• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

• Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

• Exceptional writing ability, ideally in short-form, digital-first content.

• A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

• Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

• Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

• Genuine interest in mentoring others and raising the overall quality bar.

• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

• Fluency in written and spoken English is required.

• Experience developing performance-driven creative for paid social or digital channels.

• Strong comfort interpreting performance data and using it to guide creative direction and iteration.

• Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

• A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

• Experience working closely with media buyers or growth teams.

• Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the possibility to work from anywhere)

• Global pods (meet creatives from all around the world)

• High opportunity for growth!