Relationship Program Specialist - CRM (9-month temporary)

Air Transat; Quebec; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Air Transat is seeking a CRM and Relationship Marketing Specialist to drive multichannel relationship campaigns that support customer engagement and business performance. You will manage campaigns in Adobe Campaign Classic while building expertise in Batch, collaborating with Marketing, E-commerce, BI, IT, and external partners.

The role focuses on lifecycle campaigns, data-driven segmentation, and compliance with data protection laws, across the Quebec market, with bilingual English/French

Qualifications

• College or university degree in marketing, e-commerce, communications, or a related discipline.
• 2 to 5 years of experience in relationship marketing, CRM, marketing automation, e-commerce.
• Hands-on experience in executing and coordinating relationship marketing campaigns.
• Good understanding of relational databases, customer segmentation, and marketing performance analysis.
• Excellent organizational skills, rigor, and time management.
• Knowledge of CRM or marketing automation platforms such as Adobe Campaign, Braze, Batch, HubSpot, or equivalent; Adobe Campaign Classic is a major asset.
• Excellent mastery of MS Office tools and comfort with collaborative digital tools and AI.

Responsibilities

• Plan, configure, test, deploy, and monitor email and push notification CRM campaigns across the customer life cycle.
• Develop and execute the relationship calendar ensuring cross-channel consistency.
• Perform audience segmentation and target group selection based on objectives.
• Manage campaigns and workflows in Adobe Campaign Classic to ensure performance and compliance.
• Produce results reports, analyze indicators, and propose optimizations.
• Collaborate with Marketing, E-commerce, Business Intelligence, IT teams, and external partners.
• Assist in evolving CRM practices and transition to Batch platform.
• Ensure compliance with data protection and marketing laws.

Skills

Relationship marketing

CRM

Marketing automation

Audience segmentation

French and English

Education

Marketing/e-commerce/communications degree

Tools

Adobe Campaign Classic

Batch

Adobe Campaign

Braze

HubSpot

Job description

Company Description

Be part of the journey!

Our mission is to be the preferred airline for our customers and our team.

An open mind, care for others, intelligence at work and, above all, a good dose of fun allow us to accomplish great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of world's best leisure airline several times. And this is just the beginning.

Want to join us? From day one, you will enjoy travel privileges to discover the world. You will also have the opportunity to work in modern and inspiring working environments.

Job Description

In collaboration with the Relationship Program Manager, the CRM and Relationship Marketing Specialist contributes to the execution and optimization of relationship campaigns that support Air Transat's customer engagement, loyalty, and business performance. The person will actively participate in the management of multichannel campaigns in Adobe Campaign Classic, while gradually developing their expertise in our new Batch CRM environment. They will play a key role within a dynamic team during a strategic period including Black Friday, Boxing Day and early year promotional campaigns.

What you will accomplish:

• Plan, configure, test, deploy, and monitor email and push notification CRM campaigns throughout the customer life cycle;
• Participate in the development and execution of the relationship calendar by ensuring consistency of communications across different channels;
• Perform audience segmentation and select target groups based on marketing and business objectives;
• Ensure daily management of campaigns and workflows in Adobe Campaign Classic to guarantee performance and compliance;
• Produce results reports, analyze performance indicators, and formulate optimization recommendations;
• Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to ensure the delivery of CRM initiatives;
• Participate in the evolution of CRM practices and support the transition to the Batch platform;
• Ensure compliance with applicable laws and regulations regarding data protection and marketing communications.

Qualifications

• College or university degree in marketing, e-commerce, communications, or a related discipline;
• 2 to 5 years of experience in relationship marketing, CRM, marketing automation, e-commerce;
• Hands-on experience in executing and coordinating relationship marketing campaigns;
• Good understanding of relational databases, customer segmentation, and marketing performance analysis;
• Excellent organizational skills, sense of priority, rigor, and competence in time management and emergency handling;
• Knowledge of a CRM or marketing automation platform such as Adobe Campaign, Braze, Batch, HubSpot, or equivalent; experience with Adobe Campaign Classic is a major asset;
• Excellent mastery of MS Office tools (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI (e.g., Copilot). Ability to learn quickly and adapt to new technologies;
• Oral and written mastery of French and English*.

*A good command of French is required for positions in Quebec. The incumbent will need to communicate frequently in English, both orally and in writing, with colleagues, clients, or other stakeholders, both in Quebec and internationally

Additional Information

Artificial intelligence tools are used for candidate analysis, whether to sort or pre-select profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

Employment Equity

Transat is committed to fostering an inclusive and respectful environment where equity takes precedence. We strive to bring together a workforce that reflects the diversity of our customers as well as the communities in which we travel. We therefore encourage women, visible minorities, ethnic minorities, Indigenous peoples, and people with disabilities to submit their applications. Transat will accommodate people with disabilities throughout the selection and hiring process. If you need accommodation measures, please contact us so that we can work together to meet your needs appropriately.