Regional Sales Manager, Nuclear

Shawflex; Toronto; Hybrid; CAD 120,000 - 140,000; Full time

Benefits offered by this job

Company pension plan

Health, dental & vision benefits withH

Life, AD&D, and Disability insurance

Car allowance and travel support

Educational assistance program

Wellness programs

Job summary

Shawflex is seeking a Regional Sales Manager, Nuclear, to lead sales growth of nuclear products and services across Canada. You will expand strategic customer relationships, win new business with utilities, OEMs, EPCs, contractors, and distributors, and collaborate with Product Engineering and Operations on technical-commercial proposals.

Hybrid role (1 day onsite) with ~50% travel across Canada. You will drive regional plans, forecast opportunities in Salesforce, and influence stakeholders to

Qualifications

• University degree required.
• 5–7 years of sales experience in a focused role.
• Proven experience selling electrical components/products in the nuclear industry.
• Strong experience in key account management, business development, sales planning, technical presentations, and proposal development.
• Demonstrated ability to build relationships, influence stakeholders, negotiate effectively, and work cross-functionally.
• Experience using Salesforce or similar CRM systems for customer and sales pipeline management.
• Ability and willingness to travel extensively throughout the assigned territory.

Responsibilities

• Grow sales and gross margins for nuclear products and services across the Canadian market.
• Develop and execute regional sales plans and account strategies.
• Expand and strengthen relationships with key accounts including utilities, OEMs, EPCs, contractors, and distributors.
• Identify customer challenges, unmet needs, and opportunities to increase market penetration.
• Conduct customer visits, meetings, and technical presentations with engineering and decision-making stakeholders.
• Lead preparation of customer quotations aligned with pricing and approval requirements.
• Maintain a strong presence within the nuclear industry through networking, committees, industry associations, conferences, and trade events.
• Track strategic projects and support successful execution following award.
• Maintain accurate customer, opportunity, and bid information within Salesforce.

Skills

Sales & business development

Key account management

Negotiation

Cross-functional collaboration

CRM systems

Travel readiness

Technical presentations

Education

University degree

Tools

Salesforce

Job description

Mattr delivers advanced material technologies and complex manufacturing expertise. Through a portfolio of brands, we offer highly engineered solutions, technology and products to support infrastructure markets worldwide.

Shawflex is the market leader and a trusted brand in the Electrical Infrastructure industry with a wide variety of wire and cable solutions from common to custom. Our business model thrives on our strong channel relationships and entrepreneurial culture where we champion in providing unique engineered-to-order product offerings to our customers.

Regional Sales Manager, Nuclear

Location: Toronto or Vaughan, Ontario

Business Unit: Shawflex

Position Type: Permanent

Work Model: Hybrid (1 day per week onsite)

Travel: Approximately 50% across the assigned Canadian territory, mostly in Toronto

Summary

As Regional Sales Manager, Nuclear, you will play a critical role in growing Shawflex's nuclear products and services business across Canada. Success in this role means expanding sales and gross margins, strengthening strategic customer relationships, winning new business with key industry stakeholders, and helping position Mattr as a trusted partner in Canada's evolving nuclear market. You will lead account growth initiatives, develop new market opportunities, build strong customer relationships, and collaborate with cross-functional teams to deliver technical and commercial solutions that support customer success and business growth.

Responsibilities

Drive Sales Growth and Account Development

• Grow sales and gross margins for nuclear products and services across the Canadian market.
• Develop and execute regional sales plans and account strategies.
• Expand and strengthen relationships with key accounts, including utilities, OEMs, EPCs, contractors, and distribution partners.
• Identify customer challenges, unmet needs, and opportunities to increase market penetration.
• Conduct customer visits, meetings, and technical presentations with engineering and decision-making stakeholders.
• Lead the preparation of customer quotations while ensuring alignment with pricing and approval requirements.
• Maintain a strong presence within the nuclear industry through networking, committees, industry associations, conferences, and trade events.

Develop New Markets and Business Opportunities

• Pursue new opportunities within existing and emerging nuclear markets, including Small Modular Reactors (SMRs).
• Win new business from Tier 1 OEMs, EPCs, contractors, utilities, and channel partners.
• Build demand through end-user engagement and channel development strategies.
• Support distributor and end-user training initiatives.
• Evaluate market trends, competitive activity, product portfolios, pricing strategies, and channel opportunities to identify growth initiatives.

Deliver Technical and Commercial Solutions

• Collaborate closely with Product Engineering, Quality, Operations, and Business Development teams to develop technical-commercial proposals.
• Support technical reviews and proposal development that meet customer requirements and nuclear quality standards.
• Translate customer needs into executable sales strategies and compliant commercial solutions.
• Influence internal and external stakeholders to support customer delivery and business objectives.

Manage Pipeline, Reporting, and Strategic Projects

• Maintain and manage a healthy sales pipeline and forecast future opportunities.
• Track strategic projects and support successful execution following award.
• Maintain accurate customer, opportunity, and bid information within Salesforce.
• Monitor and report on bid status, funnel maturity, win/loss activity, customer engagement, and account performance.
• Provide regular sales activity, customer, and market reporting.

Support Strategic Planning, Quality, and Compliance

• Contribute to annual strategic and business planning activities.
• Develop and maintain market assessments and SWOT analyses.
• Identify opportunities that support long‑term growth objectives.
• Ensure commercial activities comply with N299 and other applicable industry requirements.
• Support Health, Safety, Environment, and Quality programs and initiatives.

Qualifications

Required

• University degree
• 5 to 7 years of professional experience in a sales-focused role
• Proven experience selling electrical components and/or products within the nuclear industry
• Strong experience in key account management, business development, sales planning, technical presentations, and proposal development
• Demonstrated ability to build relationships, influence stakeholders, negotiate effectively, and work cross-functionally
• Experience using Salesforce or similar CRM systems for customer and sales pipeline management
• Ability and willingness to travel extensively throughout the assigned territory

Preferred

• Degree in Mechanical, Electrical, Materials, or Chemical Engineering, or Business Administration
• Direct experience within the Canadian nuclear sector supporting utilities, OEMs, EPCs, contractors, or distributors
• Knowledge of SMRs, MCR projects, and nuclear life‑extension initiatives
• Experience securing product approvals and developing new nuclear markets
• Experience working with distribution networks and sales agents

Success Profile

You are customer-focused, commercially driven, strategic, analytical, collaborative, and highly accountable. You excel at influencing technical and commercial stakeholders, building strong relationships, managing complex opportunities, and converting customer needs into successful business outcomes.

Salary Range

The Salary Range for this position is $120,000 to $140,000. The provided range represents the anticipated base salary and target incentive for this position. The final total compensation will be determined based on the successful candidate’s skills, experience, qualifications, and internal equity considerations.

This job is vacant to fill a replacement

Please note that artificial intelligence may have been used for screening, assessing, or selecting applicants.

Why Join Mattr?

• Company pension plan with employer contributions
• Flexible health, dental & vision benefits with HSA rollover
• Employer-paid Life, AD&D, and Disability insurance
• Attractive incentive bonus plans
• Car allowance and business travel support
• Educational assistance program
• 24/7 Employee & Family Assistance Program (EFAP)
• Wellness and mental health support programs
• Exclusive discounts (Perkopolis & GoodLife Fitness)

We welcome applications from internal candidates for this opportunity. To be eligible to apply, internal candidates must be in good standing. You must apply from within SuccessFactors for your application to be considered. Please note your Supervisor may be contacted if you are selected for an interview.