Regional Sales Manager - Farm Retail

DLF Seeds A/S; Lindsay; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness benefits

Retirement savings with company match

Vacation and personal days

Job summary

DLF Canda is seeking a Regional Sales Manager to oversee Eastern Ontario and drive revenue growth across the agriculture seed portfolio.

The role leads sales teams, develops market strategies, and builds long-term partnerships with farmers and agents. A strong leadership background, farming industry knowledge, and a track record of achieving targets are essential.

Qualifications

• Bachelor's degree or higher is required.
• Strong sales track record with quotas.
• Excellent communication and interpersonal skills.
• Willingness to travel 20–30% of the time.
• Comfort with new software and technology.

Responsibilities

• Develop and execute territory sales plans to drive growth in agriculture seed portfolio.
• Manage key accounts and relationships with agents and growers.
• Forecast sales and provide market insights for decision making.
• Coordinate field visits, demos, and customer events to drive adoption.
• Collaborate with agronomists, marketing, and R&D for product positioning.

Skills

Sales leadership

Strategic planning

Communication

Teamwork

Travel willingness

Software adaptability

Education

Bachelor's degree or higher

Tools

Microsoft Office

Job description

DLF Canda is currently recruiting for a Regional Sales Manager for our operation located in Ontario. This role will be overseeing Eastern Ontario.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural forage and (professional) lawn markets. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU, is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. In everything we do we act with respect, trust and integrity.

Come grow with DLF!

Check us out www.dlf.com (Global) & www.us.dlf.com (USA) & www.ca.dlf.com (CA) & visit our careers page at https:// careers.dlf.com .

About the job

The Regional Sales Manager is a senior leadership role responsible for driving sales growth, managing key customer relationships, and developing market strategies within an assigned territory. This role ensures revenue targets are met by leading sales teams, identifying new business opportunities, and delivering customer-focused solutions.

Reports to: VP, Wholesale, NA

Job Summary:

The Regional Sales Manager is a key leadership role responsible for overseeing Farm Retail sales operations and business development within an assigned territory. This role is focused on driving revenue growth, managing strategic customer relationships, and ensuring the successful execution of sales strategies aligned with organizational goals. The Territory Sales Manager collaborates with internal stakeholders to deliver high-impact solutions that meet customer needs while ensuring sustainable business growth.

Key responsibilities include developing and executing territory sales plans, monitoring market trends, and identifying growth opportunities. This role plays a critical part in ensuring customer satisfaction, negotiating contracts, and managing key accounts to build long-term partnerships. Additionally, the Territory Sales Manager will analyze sales performance, forecast demand, and contribute to product positioning and market expansion strategies. The ideal candidate is a dynamic leader with a deep understanding of the agriculture seed industry, a strong sales acumen, and a proven track record of achieving and exceeding sales targets.

Essential Duties and Responsibilities:

• Territory Sales Strategy & Execution: Develop and implement territory-specific sales strategies to drive growth and meet sales targets for the agriculture seed portfolio, including grass seed and specialty crops.
• Customer Relationship Management: Build and maintain strong relationships with sales agents and growers by understanding their unique needs and providing tailored seed solutions to maximize yield and profitability.
• Market Development & Business Growth: Identify and pursue new business opportunities by analyzing market potential, expanding market presence, and promoting new product lines within the territory.
• Technical Support & Product Expertise: Serve as a trusted advisor by offering agronomic guidance, product recommendations, and technical support to help sales agents and customers optimize seed selection and field performance.
• Sales Forecasting & Reporting: Monitor sales performance, conduct regular territory assessments, and provide accurate sales forecasts and market insights to inform business decisions.
• Field Visits & Demonstration Plots: Organize and participate in field visits, demonstration plots, and customer events to showcase seed performance and drive product adoption.
• Collaborative Partnerships: Work closely with agronomists, marketing teams, and research and development teams to align sales efforts with product innovation and market positioning.
• Compliance & Stewardship: Ensure all sales activities adhere to company policies, industry regulations, and environmental stewardship practices.

Qualifications:

• Bachelors Degree or higher.
• Knowledge and experience in the seed industry or allied industries.
• 3+ years of similar experience in increasingly responsible roles.
• Excellent verbal, written, listening and interpersonal communication skills.
• Strong organizational, multi-tasking, prioritization skills and follow-up skills with attention to detail.
• Proven ability to achieve sales quotas.
• Personal, positive, yet competitive personality.
• Self-directed, performance-driven personality, with a team player mentality.
• Willingness to travel as needed (20-30%)
• Comfort with new software and technology.
• Proficiency with Microsoft Office.

Preferred:

• 5+ years of quality sales experience

Compensation and Benefits:

This position comes with a competitive compensation plan that includes a base wage, health and wellness benefit options, retirement savings plan with company contribution, vacation, and personal days.

Why work for DLF?

We do good things! Turf grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality. Perennial forage grass and legume crops also provide essential habitats for diverse wildlife, showcasing the crucial role of supporting biodiversity and sustaining ecosystems. Grass, alfalfa and clover feed animals and produce oxygen. Just a few reasons.... and many more! Check us out!

We thank all applicants who apply for this position but advise only those applicants selected for an interview will be contacted.

DLF USA Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternate format available upon request.