Regional Sales Manager, Central Ontario

Financeit; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Financeit, a Canadian POS financing provider, seeks a Regional Sales Manager to drive growth in a defined territory. This B2B role focuses on expanding existing accounts and hunting new prospects, with about 50% of time in the field.

You will build and execute sales plans, close high‑value deals, and collaborate with marketing and product. Ideal candidates have 5+ years of B2B sales, CRM experience (Salesforce), strong interpersonal skills, based in Central Ontario, and willingness to travel up

Qualifications

• 5+ years of B2B direct sales and relationship management.
• Experience in consumer financing, SaaS, or home improvement (asset).
• Experience using CRM tools, ideally Salesforce.
• Excellent interpersonal and organizational skills.
• Willingness to travel 50% of the time.
• Valid driver’s license and access to a car.

Responsibilities

• Identify new business opportunities and build relationships with key stakeholders.
• Develop and implement sales plans to target new dealers and drive origination.
• Monitor sales performance and prepare forecasts and reports for leadership.
• Collaborate with marketing, product, and internal teams to align sales efforts.
• Represent Financeit at industry events and train merchants.

Skills

B2B sales

Relationship mgmt

CRM (Salesforce)

Communication

Multitasking

Tools

Salesforce

Job description

Who we are:

Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada. Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase.

We are small enough that you can make an impact within the company and large enough to make an impact in the market. Financeit is a company where collaboration, inclusivity, fairness, and respect aren't just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you'll join us.

About the role:

With a focus on driving sales volume in a defined territory, the Regional Sales Manager will be responsible for working with existing accounts and hunting and qualifying new prospects. At least 50% of this role is in the field meeting with prospects and clients.

This B2B role involves dealing directly with the owners, finance managers and sales teams of Home Improvement and Home Services businesses looking to use our consumer financing platform and programs.

To succeed in this role, you welcome challenges and are a driven performer motivated by exceeding targets. You are a seasoned hunter comfortable with cold calling, and you understand that once the deal is closed, the heavy lifting has just begun.

What you’ll do:

Strategy and Planning:

• Identify new business opportunities, building and maintaining relationships with key stakeholders, both externally and internally to achieve ambitious sales targets.
• Develop and implement comprehensive business development strategies aligned with the company’s goals.
• Conduct market research to identify emerging trends, market opportunities, and competitive landscape.
• Create actionable sales plans to target new dealers and drive origination
• Meet and exceed clear performance expectations and provide ongoing feedback to leadership.

Business Development:

• Identify and pursue new business opportunities through networking, partnerships, and industry events.
• Build and maintain strong relationships with key clients, partners, and industry stakeholders.
• Negotiate and close high-value dealers that drive revenue growth.

Performance Management:

• Monitor and analyze sales performance metrics to ensure targets are met or exceeded.
• Prepare regular sales forecasts, reports, and presentations for leadership.
• Identify areas for improvement and implement strategies to enhance sales effectiveness.

Collaboration and Communication:

• Collaborate with marketing, product development, and other internal teams to align sales efforts with overall business objectives.
• Represent the company at industry events, trade shows, and conferences to enhance brand visibility and generate leads.
• Execute regular training and coaching sessions with merchants.

• 5 years of experience with B2B hands-on direct sales and relationship management.
• Experience in consumer financing, SaaS, or home improvement will be considered a strong asset.
• Experience using CRM tools, ideally Salesforce.
• Strong interpersonal and organizational skills.
• Ability to multitask and meet deadlines under pressure.
• Ideally, you are located in Central Ontario, Canada (e.g., Barrie, Newmarket, Vaughan, North York, Scarborough, etc.)
• Willingness to travel 50% of the time.
• A valid driver's license and access to a car.

Winner of Canada's Most Admired Corporate Cultures, twice. We offer more than just the basics, take advantage of:

• An award-winning culture with a collaborative & inclusive team.
• Competitive pay and performance-based bonus:
• Annual Base Salary: $80,000 - $100,000
• Annual Bonus: 67%
• Committed to flexible work arrangements, offering hybrid workplace options.
• Comprehensive medical, dental and vision coverage + Lifestyle Account.
• RRSP Matching and Parental Leave Top UP Program.
• In office massage, meditation & workout sessions.
• Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives.
• Career learning and development programs.

Financeit is an equal opportunity employer. We celebrate diverse backgrounds and perspectives because we know they make our team stronger and our product better. We hire based on talent, potential, and culture add - no matter your background, identity, or life experience, you are welcome here.

We may use AI to support our hiring process. While these tools assist our team, applications are ultimately reviewed and assessed by our recruiters. If you require accommodation at any stage of the recruitment process, please let our People Success team know. Please note that this posting is for an existing vacancy, and all employment offers are contingent upon a successful background and credit check, among other verifications.