Regional Manager, Marketing

Ryan LLC; Mississauga; Hybrid; CAD 88,000 - 100,000; Full time

Benefits offered by this job

Hybrid/Remote options

Award-winning culture

Generous PTO

Parental leave up to 20 weeks

Gym membership reimbursement

Health and dental benefits

RRSP with employer match

Tuition reimbursement

Job summary

Ryan LLC in Mississauga, Ontario seeks a Field Marketing Manager to lead the development and execution of practice-area marketing campaigns. You will craft end-to-end strategies, coordinate with sales and client-facing teams, and optimize messaging to drive lead generation and revenue growth across channels.

You will partner with analytics to measure performance, segments audiences, and ensure alignment with brand standards.

Qualifications

• Bachelor’s degree in Business, Marketing or Communications.
• 5+ years related marketing or business development experience.
• Ability to execute projects with minimal direction.

Responsibilities

• Lead end-to-end marketing campaigns and programs.
• Collaborate with sales and practice teams to align priorities and messaging.
• Analyze performance and optimize campaigns across channels.

Education

Bachelor’s degree in Business, Marketing or Communications

Tools

Microsoft Word

Excel

Power BI

Marketing Automation (Pardot, Marketo, Eloqua, HubSpot)

PowerPoint

Job description

Why Ryan? Hybrid and Remote Work Options Award-Winning Culture Generous Personal Time Off (PTO) Benefits Up to 20 Weeks of Parental Leave Top-up (Adoption Included Monthly Gym Membership OR Gym Equipment Reimbursement Health and Dental Benefit Eligibility Effective Day One RRSP with Employer Match Tuition Reimbursement After One Year of Service

The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels. In this role, the individual will be responsible for creating high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences. A deep understanding of professional services buying processes and customer needs is essential to creating effective programs aligned to the sales cycle, cross-selling, client retention/expansion etc. This role will serve as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report program performance. This role will also ensure that marketing and business development are aligned to maximize opportunities to drive increased conversion.

Duties and responsibilities, as they align to Ryan’s Key ResultsPeople: Create a positive team member experience. Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.Client: Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies. Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards. Analyzes performance and segments audiences for targeted outbound programs. Develops, maintains, and analyzes intelligence for current and prospective competitors. Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.Value: Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact. Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions. Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets. Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders. Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such sales sheets, webinars, tax alerts, etc. Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity. Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization. Performs other duties as assigned.

Education and Experience: Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Business, Marketing or Communications and a minimum of 5 years related work experience. Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.

Computer Skills: To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.

Certificates and Licenses: Valid driver’s license required. Supervisory Responsibilities: N/A

Compensation Pay Transparency: For Ontario based roles, the base salary hiring range for this position is $88,250.00 - $100,275.00 The Firm makes offers based on many factors, including qualifications and experience. Roles may be eligible for incentive compensation.

Equal Opportunity Employer: disability/veteran Ryan offers outstanding opportunities to work in a dynamic, rapidly expanding tax services firm serving the world’s most respected Global 5000 companies. Our innovative work environment, accelerated growth path for high performers, competitive benefits package, and outstanding earning potential provide the most rewarding career experience available in the industry. Ryan employees are given the freedom to do their best work in the way they work best. With a clear understanding of expectations and accountabilities, our employees are given ownership of their time and flexibility to meet the demands of their professional and personal lives.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Ryan LLC (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Job duties related to this role are to be conducted in a manner that adheres to privacy laws, as well as follows internal governance related to protecting confidential information and trade secrets, and to securing data and company records.

Equal Employment Opportunity/Affirmative Action/Accommodation Ryan, LLC is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), affectional or sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran or any other protected status under applicable law. It is Ryan's policy to make reasonable accommodation for qualified individuals with disabilities. Click here to view the entire EEO poster and supplement. *Notice to Canada Candidates – In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Human Rights Act, Ryan ULC will provide accommodation, accessible formats and communication supports for the interview upon request.Ryan welcomes and encourages applications from people with disabilities*